Ipsos
Ipsos is a global market research and public opinion firm that provides data collection, analytics, and consulting services to corporations, governments, and institutions. It operates across areas such as brand and communications, customer experience, public affairs, and healthcare, generating revenue through custom research projects, syndicated studies, and advisory engagements. The company uses survey methodologies, panels, and advanced analytics to help clients make evidence-based decisions about markets, products, and policy.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Revenue
- $2.3B
- Employees
- 20,000
- Founded
- 1975
- Headquarters
- Paris, France
What 56 Arbolus experts think of Ipsos
The NPS distribution is broadly positive, with 38% of experts rating Ipsos 9 or 10, 44% giving scores of 7 or 8, and only 8% providing scores below 6. Renewal intent is strong among high spenders and influencers, with commitment or likelihood to renew from at least 40% of those who disclosed intent, though a notable share remains unsure. Most experts are in mature or long-term deployment stages, which correlates with higher NPS and increased stickiness. Unsure renewal intent is more common among lower spenders or implementations in pilot/early stages.Overall Customer Sentiment: Positive
Who reviewed Ipsos
- C-Suite 67% (38)
- Director 27% (15)
- Manager 5% (3)
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Sentiment
23 Net Promoter Score, from 55 scored reviews- Promoters 20
- Passives 28
- Detractors 7
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 23 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 47%Plan to renew, by seniority
- 54% 26 answers
- 17% 6 answers
- 100% 1 answer
- 0% 1 answer
- 8.4/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
Top alternatives
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