IRI
IRI (Information Resources, Inc.) is a global provider of big data, analytics, and market research solutions focused on consumer packaged goods, retail, and media companies. It aggregates point-of-sale, loyalty, and consumer data to deliver insights on shopper behavior, category performance, and marketing effectiveness, sold through subscription-based platforms, data feeds, and consulting services. The company helps brands and retailers optimize pricing, promotion, assortment, and media investments using its technology and analytics offerings.
- Business Intelligence & Dashboards
- Data Integration & ETL
- Marketing Analytics & Attribution
- Revenue
- $1.2B
- Employees
- 5,000
- Founded
- 1979
- Headquarters
- Chicago Loop, United States of America
What 21 Arbolus experts think of IRI
NPS scores are strong, with the majority falling in the 7–10 range, and several perfect 10s, suggesting broad customer advocacy. Renewal intent is mixed: about 40% of respondents provided renewal insights, with a majority of those indicating likely renewal, but some high spenders remain uncertain. Stickiness is high after one year of implementation, though pilot-stage and early users are more likely to reconsider renewal based on value and simplicity. Expert themes highlight IRI's value in market intelligence and analytics but flag cost and platform complexity as barriers. Overall Customer Sentiment: Positive
Who reviewed IRI
- C-Suite 67% (14)
- Director 14% (3)
- Manager 19% (4)
Employer names and spend open in the full report, along with the other 18 customers.
Everything 21 customers told us about IRI.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
42 Net Promoter Score, from 21 scored reviews- Promoters 9
- Passives 12
- Detractors 0
Cumulative NPS by month
-1 over 6 months- Feb 9
- Apr 9
- May 8
- Jun 8
- Aug 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 38 across 2 companies.
Praised
- Analytical Capabilities and Reporting
- Comprehensive Market Intelligence
- Supporting Evidence-Based Decision Making
- Ease of Integration and Reporting
Criticised
- Data Quality and Value
- AI Competitor Displacement
- Integration and Usability Risks
- Data Accuracy and Quality
What customers say
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 57% 7 answers
- 100% 1 answer
- 0% 1 answer
- 8.4/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
Top alternatives
Most weighed by IRI customers
Report
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