IWSR Drinks Market Analysis Limited
IWSR Drinks Market Analysis Limited is a research and data company focused on the global alcoholic beverages industry, providing market sizing, forecasting, consumer insights, and analytics to drinks brands, distributors, investors, and related stakeholders. It monetizes through subscriptions to its data platforms, custom research projects, and consulting services. Its datasets cover categories such as spirits, wine, beer, cider, and ready-to-drink beverages across multiple countries and channels.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Revenue
- $45.0M
- Employees
- 250
- Founded
- 1971
- Headquarters
- Londonderry County Borough, United Kingdom
What 29 Arbolus experts think of IWSR Drinks Market Analysis Limited
NPS distribution is strongly positive, with 11 of 25 responses rating 9 or 10, and only one score below 6. Renewal intent is high, with 80% of respondents indicating likely or definite renewal. Stickiness is strong, with 90% having implemented the platform for more than one year and only a small cohort still in the pilot or initial phase.The primary themes from the quantitative data include high customer engagement, consistent use by high-value customers, and positive sentiment correlating with higher spend. Attrition risk exists primarily in a small set of low or mid-spend customers reporting 'Not Sure' or negative renewal intent.Overall Customer Sentiment: Positive
Who reviewed IWSR Drinks Market Analysis Limited
- C-Suite 76% (22)
- Director 17% (5)
- Manager 7% (2)
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Sentiment
51 Net Promoter Score, from 29 scored reviews- Promoters 17
- Passives 10
- Detractors 2
Cumulative NPS by month
+0 over 6 months- Dec 8
- Jan 8
- Feb 8
- Apr 8
- Jun 8
- Aug 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 43 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 61% 18 answers
- 100% 4 answers
- 100% 2 answers
- 8.6/10 Average score from customers who will renew
- 7.4/10 Average score from undecided customers
- 8/10 Average score from customers not renewing
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