KnowBe4 Healthcare-Focused Mid-Market Segment
KnowBe4 is a cybersecurity awareness training and simulated phishing platform that helps organizations educate employees to recognize and avoid social engineering, phishing, and other security threats. The company sells subscriptions primarily to enterprises, mid-market, and regulated industries such as healthcare, delivered as a cloud-based SaaS platform with content, training modules, and analytics. Revenue is generated through recurring licenses, add-on modules, and related security awareness services sold via direct sales and channel partners.
- Cybersecurity Services
- Learning Management
- Revenue
- $410.0M
- Employees
- 1,800
- Founded
- 2010
- Headquarters
- Clearwater, United States of America
What 41 Arbolus experts think of KnowBe4 Healthcare-Focused Mid-Market Segment
NPS scores are broadly positive with 41% rating as promoters (9-10), 36% as passives (7-8), and 23% as detractors (5-6). Renewal intent shows a split: 47% express intent to renew, 29% are not sure, and 24% are not renewing, with churn risk higher among high-spend, offboarding customers. Stickiness remains robust; 76% of respondents report usage exceeding one year, reflecting deep platform integration. Sentiment is positively correlated with adoption but moderated by some recent offboarding activity.Overall Customer Sentiment: Positive
Who reviewed KnowBe4 Healthcare-Focused Mid-Market Segment
- C-Suite 66% (27)
- Director 24% (10)
- Manager 10% (4)
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Sentiment
26 Net Promoter Score, from 41 scored reviews- Promoters 19
- Passives 14
- Detractors 8
Cumulative NPS by month
-1 over 6 months- Apr 9
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 26 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 44% 16 answers
- 71% 7 answers
- 0% 1 answer
- 8.6/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
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