MURAL

mural.com · San Francisco, United States of America

Mural is a visual collaboration software company that provides a digital whiteboard platform for distributed and hybrid teams to brainstorm, plan, and run workshops. Its product is used by enterprises and teams for activities such as design thinking, agile ceremonies, strategy sessions, and innovation programs, sold primarily via SaaS subscriptions. Mural serves customers across industries including technology, consulting, and education.

  • Knowledge Management & Collaboration
  • Workflow Automation
Revenue
$65.0M
Employees
450
Founded
2011
Headquarters
San Francisco, United States of America

What 25 Arbolus experts think of MURAL

NPS scores are predominantly positive: NPS 8 or higher for 75% of experts, with a few detractors at NPS 5 or lower. The majority have a renewal intent of 'Yes' or 'Not Sure,' with high-spend Influencers showing strong renewal conviction. Stickiness is high, with 85% of experts using the tool for over a year, and only isolated offboarding or pilot cases. Key positive themes are intuitive facilitation, integration ease, and rapid adoption. Negative feedback centers on platform lag with high user count and limited advanced features for technical workflows.Overall Customer Sentiment: Positive

Who reviewed MURAL

Total customers 25 24 current · 1 former
Reviews growth +19 in six months
Seniority of respondents
  • C-Suite 46% (12)
  • Director 42% (11)
  • Manager 12% (3)
Revenue Leader Director NPS 9 Will renew
Data Leader Director NPS 10
Not specified C-Suite NPS 8 Undecided

Employer names and spend open in the full report, along with the other 22 customers.

Everything 25 customers told us about MURAL.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

28 Net Promoter Score, from 25 scored reviews
  • Promoters 10
  • Passives 12
  • Detractors 3

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 40 across 2 companies.

Praised

  • Intuitive Facilitation and Easy Adoption
  • Positive Impact on Key Outcomes
  • Seamless Integration with Existing Platforms
  • Deeper Workflow Integration (Jira, Salesforce)

Criticised

  • Limited Diagramming and Integration Depth
  • Missing Advanced AI Features
  • Performance Lag in Large Sessions
  • Competitive Workflow Feature Creep

What customers say

Intuitive Facilitation and Easy Adoption
“I found the facilitation tools, such as timers and voting, extremely user-friendly, allowing our distributed teams to get productive with little training.”
Positive Impact on Key Outcomes
“By relying on the tool for distributed retrospectives and co-creation, we reduced meeting time and revision cycles, directly improving team satisfaction.”
Seamless Integration with Existing Platforms
“Integration with Teams was simple, so our adoption rate increased quickly and collaboration felt natural in remote workshops.”

Renewal intent

Plan to renew 67%
  • Will renew 6
  • Undecided 3
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 60% 5 answers
  • Director 67% 3 answers
  • Manager 100% 1 answer
  • 8.7/10 Average score from customers who will renew
  • 7.7/10 Average score from undecided customers

Top alternatives

Most weighed by MURAL customers

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