OnTheMarket

onthemarket.com · Londonderry County Borough, United Kingdom

OnTheMarket is a UK-based online residential property portal that connects estate and letting agents with home buyers, sellers, and renters through property listings and search tools. The platform generates revenue primarily from subscription fees paid by estate and letting agents to advertise their properties and related services. It also offers additional marketing and advertising products to agents and property developers.

  • Marketplace & Booking Platforms
Revenue
$45.0M
Employees
250
Founded
2013
Headquarters
Londonderry County Borough, United Kingdom

What 16 Arbolus experts think of OnTheMarket

Across 16 respondents, there are 4 promoters, 7 passives and 5 detractors, producing an NPS of -6.25. Renewal information is available for only 3 respondents: two Yes and one NotSure. Implementation stages indicate 75% have used the platform for more than one year, but established use does not establish dependency. The only relevant qualitative respondent appreciates simple search and additional listings while describing OnTheMarket as a secondary platform. This respondent's enthusiastic numerical score therefore contrasts with qualified qualitative advocacy. The second qualitative respondent discusses Zoho and is excluded.Overall Customer Sentiment: Neutral.

Who reviewed OnTheMarket

Total customers 16 16 current · 0 former
Reviews growth +15 in six months
Seniority of respondents
  • C-Suite 25% (4)
  • Director 38% (6)
  • Manager 38% (6)
Operations Generalist Director NPS 4
Engineering Generalist Manager NPS 7 Will renew
Revenue Leader C-Suite NPS 8

Employer names and spend open in the full report, along with the other 13 customers.

Everything 16 customers told us about OnTheMarket.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-6 Net Promoter Score, from 16 scored reviews
  • Promoters 4
  • Passives 7
  • Detractors 5

Cumulative NPS by month

+0 over 6 months
  • Feb 7
  • May 7
  • Jun 7
  • Jul 6
  • Sep 7
  • Oct 7

Net Promoter Score across 1 reviews, accumulated up to each month. Category median -6 across 1 companies.

Praised

  • Useful Complementary Property Discovery
  • AI-Assisted Discovery Rather Than Platform Replacement

Criticised

  • Listing Coverage Limits Primary-Platform Adoption

What customers say

Useful Complementary Property Discovery
“I would recommend OnTheMarket as an additional option for finding rental or purchase properties. I find it easy to use, with simple search and useful filters. I value the extra property options it provides when comparing listings across websites, although it is not my first platform of choice.”
AI-Assisted Discovery Rather Than Platform Replacement
“I do not think AI could completely replace the platform. I would find it helpful if AI made searching easier by recommending properties based on my preferences and alerting me when new properties became available.”
Listing Coverage Limits Primary-Platform Adoption
“I would consider another platform if it offered more properties, more current listings and better search options. OnTheMarket is not my first choice, and I sometimes need to check more than one website because it may have fewer listings than other property platforms.”

Renewal intent

Plan to renew 67%
  • Will renew 2
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • Director 0% 1 answer
  • Manager 100% 1 answer
  • 8.5/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Report

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