Pricol Limited
Pricol Limited is an Indian automotive components manufacturer that designs, produces, and supplies instrument clusters, sensors, pumps, telematics, and other driver information and engine management products to two-wheeler, passenger vehicle, commercial vehicle, tractor, and off-highway OEMs and the aftermarket. The company generates revenue by manufacturing these components at its plants in India and selling them to domestic and international vehicle manufacturers as well as through replacement parts channels.
- Revenue
- $260.0M
- Employees
- 5,100
- Founded
- 1972
- Headquarters
- Coimbatore, India
What 13 Arbolus experts think of Pricol Limited
NPS scores are notably high with the majority of responses at 8–10, indicating strong satisfaction. Renewal intent is less clear, with influencers in high-spend brackets reporting uncertainty, signaling a potential area for proactive engagement. All users report more than one year of implementation, underpinning high stickiness and integration depth. Staples of positive sentiment are strong R&D, cost competitiveness, robust technology, and continuous improvement. Reservations mainly concern typical dual sourcing risk mitigation rather than dissatisfaction.Overall Customer Sentiment: Positive
Who reviewed Pricol Limited
- C-Suite 54% (7)
- Manager 46% (6)
Employer names and spend open in the full report, along with the other 10 customers.
Everything 13 customers told us about Pricol Limited.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
69 Net Promoter Score, from 13 scored reviews- Promoters 9
- Passives 4
- Detractors 0
Cumulative NPS by month
+0 over 5 months- Mar 9
- Apr 9
- Aug 9
- Sep 9
- Oct 9
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 56 across 2 companies.
Praised
- Optimized Cost Versus International Peers
- Product Innovation and Personalization
- Strong R&D and Continuous Improvement
- Scaling with OEM Production Growth
Criticised
- Renewal Uncertainty Despite Satisfaction
- Single Vendor Dependency Risks
- Need for Competitive QCD
- Competitive Displacement Risk
What customers say
Renewal intent
Plan to renew 33%Plan to renew, by seniority
- 100% 1 answer
- 0% 2 answers
- 8/10 Average score from customers who will renew
- 8.5/10 Average score from undecided customers
Top alternatives
Most weighed by Pricol Limited customers
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