Reynolds

reyrey.com · Dayton, United States of America

Reynolds and Reynolds is a provider of software, forms, and related services for automotive retailers, offering dealership management systems, digital retailing tools, document management, and compliance solutions primarily to car dealerships and OEMs. The company generates revenue through software licensing and subscriptions, professional services, printing and document services, and related support and consulting. It serves franchised and independent auto dealers mainly in North America and selected international markets.

  • Industry-Specific ERP
  • Document Management & E-signature
  • IT Consulting & Implementation
Revenue
$2.0B
Employees
6,000
Founded
1866
Headquarters
Dayton, United States of America

What 28 Arbolus experts think of Reynolds

NPS distribution is strongly positive with a cluster of scores at 8–10 among general managers, finance, and operations leaders, indicating robust satisfaction and platform loyalty. Renewal intent, where available, is generally favorable but a minority register as ‘Not Sure,’ reflecting opportunities to further improve workflow simplicity and automation. Most users have adopted Reynolds for over 1 year, showing deep platform stickiness. Key qualitative themes include appreciation for centralization, operational efficiency, and high information accessibility. Main concerns center around workflow complexity and the desire for stronger automation.Overall Customer Sentiment: Positive

Who reviewed Reynolds

Total customers 28 27 current · 1 former
Reviews growth +8 in six months
Seniority of respondents
  • C-Suite 56% (16)
  • Director 33% (9)
  • Manager 11% (3)
Engineering Manager C-Suite NPS 9
Revenue Manager Manager NPS 3 Not renewing
Revenue Partner C-Suite NPS 9 Undecided

Employer names and spend open in the full report, along with the other 25 customers.

Everything 28 customers told us about Reynolds.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

28 Net Promoter Score, from 28 scored reviews
  • Promoters 13
  • Passives 10
  • Detractors 5

Cumulative NPS by month

+0 over 6 months
  • Jan 8
  • Feb 8
  • Mar 8
  • Jun 8
  • Aug 8
  • Sep 8

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 7 across 5 companies.

Praised

  • Visibility and Tracking
  • Centralized Workflow Management
  • Operational Efficiency
  • Expanded Customization

Criticised

  • Support and Performance Dependency
  • Limited Custom Automation
  • Complex Processes
  • Competitor Efficiency Gains

What customers say

Visibility and Tracking
“I have better visibility and quicker access to information, resulting in less administrative work and fewer errors in our daily workflows.”
Centralized Workflow Management
“I use Reynolds because it keeps dealership information and processes organized and accessible, making daily management straightforward.”
Operational Efficiency
“It reduces manual work and helps me stay on top of customer, vehicle, and transaction information without losing critical data.”

Renewal intent

Plan to renew 27%
  • Will renew 4
  • Undecided 10
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 14% 7 answers
  • Director 40% 5 answers
  • Manager 33% 3 answers
  • 9.5/10 Average score from customers who will renew
  • 7.6/10 Average score from undecided customers
  • 3/10 Average score from customers not renewing

Top alternatives

Most weighed by Reynolds customers

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