Arbolus Intelligence

eLEAD

cdkglobal.com · Hoffman Estates, United States of America

eLEAD is an automotive customer relationship management and marketing platform that provides dealerships with tools for lead management, sales and service follow-up, and customer retention. Now part of CDK Global, it helps franchised and independent dealers manage customer data, automate communications, and integrate with dealer management systems to drive sales and service revenue. The business generates revenue through software licensing, subscriptions, and related services sold to automotive retailers and OEMs.

  • Sales CRM
  • Marketing Automation
  • Customer Support & Help Desk
Listed in
Revenue
$2.0B
Employees
8,000
Founded
1972
Headquarters
Hoffman Estates, United States of America

What 59 Arbolus experts think of eLEAD

The NPS landscape is characterized by a broad distribution: 40% high promoters (NPS 9-10), 35% passives (NPS 7-8), and 25% detractors (NPS 0-6). High renewal intent and platform stickiness are more pronounced in large dealerships and among Influencers, with ongoing value cited from DMS integration and workflow reliability. Key expert themes highlight eLEAD’s operational depth but point to dissatisfaction with the UI and mobile experience. Experts consistently mention automation and integration as drivers or barriers to satisfaction. Overall Customer Sentiment: Positive

Who reviewed eLEAD

Total customers 59 52 current · 7 former
Reviews growth +14 in six months
Seniority of respondents
  • C-Suite 69% (41)
  • Director 16% (9)
  • Manager 15% (9)
Operations Manager C-Suite NPS 4 Undecided Submitted Jan 2026
Operations Manager C-Suite NPS 7 Undecided Submitted Dec 2025
Engineering Manager C-Suite NPS 6 Submitted Mar 2026

Employer names and spend open in the full report, along with the other 56 customers.

Everything 59 customers told us about eLEAD.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

1 Net Promoter Score, from 57 scored reviews
  • Promoters 19
  • Passives 20
  • Detractors 18

Cumulative NPS by month

+0 over 6 months
  • Mar 7
  • Apr 7
  • Jun 7
  • Jul 7
  • Aug 7
  • Sep 7

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 18 across 6 companies.

Praised

  • Improved Reporting and Integrations
  • Mobile-First Redesign
  • AI-Driven Automation
  • Reliable Financial and Transaction Management

Criticised

  • Limited Automation
  • Outdated User Interface
  • Mobile App Limitation
  • Workflow Rigidity

What customers say

Reliable Financial and Transaction Management
“I find this tool dependable for day-to-day financial management, monitoring transactions, and maintaining organizational oversight.”
Comprehensive Lead and Workflow Management
“The workflow engine allows our dealership to maintain strict follow-up discipline and maximize sales conversions with automated assignment and tracking.”
Seamless DMS Integration
“I see the tight integration with DMS and other industry data sources as a major asset for keeping records accurate and workflows streamlined.”

Renewal intent

Plan to renew 54%
  • Will renew 22
  • Undecided 14
  • Not renewing 5

Plan to renew, by seniority

  • C-Suite 54% 24 answers
  • Director 56% 9 answers
  • Manager 50% 6 answers
  • Not specified 50% 2 answers
  • 8.1/10 Average score from customers who will renew
  • 6.6/10 Average score from undecided customers
  • 4.2/10 Average score from customers not renewing

Top alternatives

Most weighed by eLEAD customers

Report

Customer Report - Sep 2026 Sep 2026 59 + 0

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