Rockwell Automation

rockwellautomation.com · Milwaukee, United States of America

Rockwell Automation is a global industrial automation and digital transformation company that provides control systems, software, and services to manufacturers and industrial enterprises. It offers programmable logic controllers, drives, industrial IoT platforms, and related engineering and consulting services that help customers design, operate, and optimize automated production environments. The company generates revenue through the sale of hardware and software products, recurring software and support contracts, and professional services and solutions engagements.

  • Manufacturing Execution & Quality
  • IT Consulting & Implementation
  • Asset Performance Management
Revenue
$9.2B
Employees
29,000
Founded
1903
Headquarters
Milwaukee, United States of America

What 109 Arbolus experts think of Rockwell Automation

NPS scores are predominantly high, with most experts rating Rockwell between 8 and 10. Renewal intent is strong among high spenders and end users across manufacturing and energy sectors. The majority are in the MoreThan1Year implementation stage, indicating mature adoption and stickiness. Key positive themes include reliability, platform standardization, and robust lifecycle support. Negatives revolve around cost, licensing, and platform lock-in. Overall Customer Sentiment: Positive

Who reviewed Rockwell Automation

Total customers 109 104 current · 5 former
Reviews growth +78 in six months
Seniority of respondents
  • C-Suite 59% (64)
  • Director 21% (23)
  • Manager 20% (22)
Revenue Leader C-Suite NPS 9 Undecided
Product Leader Manager NPS 10 Will renew
Revenue Leader C-Suite NPS 9 Will renew

Employer names and spend open in the full report, along with the other 106 customers.

Everything 109 customers told us about Rockwell Automation.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

47 Net Promoter Score, from 109 scored reviews
  • Promoters 62
  • Passives 37
  • Detractors 10

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 44 across 2 companies.

Praised

  • Standardization and Familiarity
  • Lifecycle Support and Engineering Reuse
  • Industrial Reliability and Ecosystem
  • Advanced AI for Predictive Maintenance

Criticised

  • Cost, Licensing, and Integration Burden
  • Competition and Vendor Lock-In
  • Hardware Lead Times and Proprietary Ecosystem
  • Rigid Licensing and Ecosystem Lock-In

What customers say

Standardization and Familiarity
“We benefit from using equipment that everyone knows—integration, support, and troubleshooting are easier since engineers and OEMs are already familiar with the platform.”
Lifecycle Support and Engineering Reuse
“Standardizing across multiple plants lets us reuse code, spares, and training, improving project execution and enabling better lifecycle services after commissioning.”
Industrial Reliability and Ecosystem
“I see Rockwell as the gold standard for reliability and standardized plant controls; its bulletproof performance and widespread market support make it indispensable for high-stakes facilities.”

Renewal intent

Plan to renew 65%
  • Will renew 32
  • Undecided 14
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 53% 30 answers
  • Director 90% 10 answers
  • Manager 75% 8 answers
  • Not specified 100% 1 answer
  • 9.1/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 7.3/10 Average score from customers not renewing

Top alternatives

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