Sensor Tower
Sensor Tower is a mobile app analytics and market intelligence platform that provides data on app performance, advertising, and usage across major app stores. It serves mobile-first companies, brands, investors, and publishers with subscription-based SaaS tools and reports used for competitive benchmarking, user acquisition strategy, and market research. The company monetizes through tiered software licenses, data products, and enterprise contracts.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Product Analytics & Feedback
- Revenue
- $70.0M
- Employees
- 350
- Founded
- 2013
- Headquarters
- San Francisco, United States of America
What 19 Arbolus experts think of Sensor Tower
NPS scores cluster in the 7–10 range, with several high-value users reporting NPS of 8 or 9, indicating strong overall satisfaction. Renewal intent is generally high among those in more senior or strategic roles, particularly in organizations spending over $50,000 annually. The predominant implementation stage is over 1 year, highlighting stickiness and integrated use in workflows. Key qualitative feedback praises mobile intelligence breadth and benchmarking value, though recurring mentions of directional data reliability and market coverage gaps appear, especially for less mature regions.Overall Customer Sentiment: Positive
Who reviewed Sensor Tower
- C-Suite 42% (8)
- Director 47% (9)
- Manager 11% (2)
Employer names and spend open in the full report, along with the other 16 customers.
Everything 19 customers told us about Sensor Tower.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
21 Net Promoter Score, from 19 scored reviews- Promoters 7
- Passives 9
- Detractors 3
Cumulative NPS by month
-1 over 6 months- Mar 9
- May 7
- Jun 7
- Aug 7
- Sep 7
- Oct 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 21 across 1 companies.
Praised
- Comprehensive Mobile Intelligence
- Actionable Competitor Tracking
- Market Benchmarking Value
- Actionable Issue Resolution
Criticised
- Opaque Automation Risks
- Competitive Threats from AI
- Commercial and Support Deterioration
- Proof of Value Required
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 50% 2 answers
- 50% 2 answers
- 8.5/10 Average score from customers who will renew
- 3.5/10 Average score from customers not renewing
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Sensor Tower
Do you use Sensor Tower at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 19 customers of Sensor Tower have already contributed
Takes a few minutes. Your identity stays anonymous.