SnelStart
SnelStart is a Dutch software company that provides cloud-based accounting and bookkeeping solutions for small and medium-sized businesses, self‑employed professionals, and accountants. Its platform supports invoicing, bookkeeping, VAT returns, and integrations with banks and POS systems, sold via subscriptions. The company generates revenue through software licenses, cloud subscriptions, and related support services.
- Accounting & Bookkeeping Software
- Mid-Market & SMB ERP
- Revenue
- $35.0M
- Employees
- 250
- Founded
- 1982
- Headquarters
- Zwaagdijk-Oost, Netherlands
What 15 Arbolus experts think of SnelStart
The NPS distribution is positively skewed: 60% of quantitative respondents report NPS of 9 or 10, indicating strong advocacy, while a minority show moderate to low satisfaction (NPS 3–6). Most Users express intent to renew and cite satisfaction with product simplicity. However, Influencers show higher churn risk and cite manual workflows and lack of automation as issues. Pilot and new clients are generally more favorable, while offboarding respondents are negative. Key feedback themes are ease of use, price effectiveness, and accountant integration on the positive side; lack of advanced automation and weaker manual-to-AI transition support are cited as negatives.Overall Customer Sentiment: Positive
Who reviewed SnelStart
- C-Suite 75% (11)
- Director 8% (1)
- Manager 17% (3)
Employer names and spend open in the full report, along with the other 12 customers.
Everything 15 customers told us about SnelStart.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
20 Net Promoter Score, from 15 scored reviews- Promoters 8
- Passives 2
- Detractors 5
Cumulative NPS by month
+1 over 6 months- Mar 7
- Apr 7
- May 7
- Jun 8
- Aug 8
- Sep 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 27 across 3 companies.
Praised
- Affordable for Small Businesses
- Accountant and Bank Integration
- Highly Intuitive and Simple Onboarding
- Added Smart Insights and Forecasting
Criticised
- Limited AI and Automation Features
- Reporting Limitations in Online Version
- Manual Effort for International Payments
- Churn Driven by Manual Workflows
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 50% 6 answers
- 0% 1 answer
- 100% 1 answer
- 8.5/10 Average score from customers who will renew
- 5.5/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
Most weighed by SnelStart customers
Report
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