Syndigo
Syndigo (formerly Gladson) provides product content, data management, and syndication solutions that help brands, retailers, and distributors manage, enrich, and distribute product information across e-commerce, retail, and supply chain channels. The company offers a combination of software and managed services to capture, standardize, and deliver rich product data, images, and regulatory attributes to trading partners. Its customers are primarily CPG manufacturers, foodservice companies, and retailers that rely on accurate product content to support merchandising, compliance, and digital commerce.
- Data Integration & ETL
- Business Intelligence & Dashboards
- IT Consulting & Implementation
- Revenue
- $350.0M
- Employees
- 1,500
- Founded
- 1971
- Headquarters
- Chicago Loop, United States of America
What 11 Arbolus experts think of Syndigo
NPS scores vary from 3 to 9, with most ratings clustered between 6 and 8, indicating a moderate overall promoter base. Renewal intent is generally high among large and established clients, but several mid-to-low spenders express uncertainty due to limited internal adoption or specific customer-driven use. Stickiness correlates with longer implementation stage and larger budgets, while those in pilot or offboarding phases are less committed. Key themes from expert feedback highlight strong retailer connectivity and platform scale, offset by workflow complexity, cost, and manual work requirements.Overall Customer Sentiment: Neutral to slightly positive
Who reviewed Syndigo
- C-Suite 73% (8)
- Director 27% (3)
Employer names and spend open in the full report, along with the other 8 customers.
Everything 11 customers told us about Syndigo.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
-9 Net Promoter Score, from 11 scored reviews- Promoters 2
- Passives 6
- Detractors 3
Cumulative NPS by month
+1 over 6 months- Nov 6
- Dec 7
- Apr 7
- May 7
- Jun 7
- Sep 7
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 0 across 5 companies.
Praised
- Increased Automation Through AI
- Broader Internal Adoption
- Integration with Master Data Systems
- Robust Retailer Syndication Capabilities
Criticised
- Workflow Complexity
- Cost Concerns
- Limited Broader Strategic Value
- Customer-Driven Churn Risk
What customers say
Renewal intent
Plan to renew 64%Plan to renew, by seniority
- 63% 8 answers
- 67% 3 answers
- 7.9/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
Top alternatives
Most weighed by Syndigo customersReport
For people who use Syndigo
Do you use Syndigo at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 11 customers of Syndigo have already contributed
Takes a few minutes. Your identity stays anonymous.