xAI

grok.com · San Francisco, United States of America

xAI is an artificial intelligence company founded by Elon Musk that develops large language models and related AI systems, including the Grok conversational AI, for consumers and enterprises. The company focuses on building advanced, real-time reasoning models trained on public data and live information, monetized through subscriptions and integrations with partner platforms. It positions its technology as an alternative to incumbent foundation models for chat, search, and developer use cases.

  • Generative AI Platforms
  • Document & Vision AI
  • Speech & Conversational AI Infrastructure
Listed in
Revenue
$150.0M
Employees
250
Founded
2023
Headquarters
San Francisco, United States of America

What 19 Arbolus experts think of xAI

NPS responses range from 0 to 10, with a cluster of high (9–10) scores among users in creative, content, and analytics roles and lower ratings among those emphasizing enterprise requirements and reliability. Renewal intent is polarized: a minority plan to renew, while several indicate no intent or uncertainty due to limited differentiation, cost, or reliability issues. Stickiness is strongest among users leveraging real-time APIs and creative automation but weaker for pilot-phase or enterprise buyers. Key qualitative themes highlight high speed and innovation, but issues with consistency, workflow maturity, and integration depth limit broader adoption. Overall Customer Sentiment: Neutral.

Who reviewed xAI

Total customers 19 16 current · 3 former
Reviews growth +17 in six months
Seniority of respondents
  • C-Suite 62% (12)
  • Director 25% (5)
  • Manager 12% (2)
Engineering Executive C-Suite NPS 2
Executive Director NPS 9
Operations Leader Manager NPS 6

Employer names and spend open in the full report, along with the other 16 customers.

Everything 19 customers told us about xAI.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

10 Net Promoter Score, from 19 scored reviews
  • Promoters 8
  • Passives 5
  • Detractors 6

Cumulative NPS by month

-1 over 6 months
  • Mar 8
  • Apr 8
  • Jun 8
  • Jul 8
  • Aug 7
  • Sep 7

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 34 across 4 companies.

Praised

  • Accelerating Workflow Automation
  • Expanding Real-Time Social Data
  • Advanced Cross-Model Orchestration
  • Real-Time Reporting and Content Creation

Criticised

  • Gaps in Enterprise Security and Compliance
  • Reliability and Model Quality Risks
  • Competitive Catch-Up with Core Features
  • Enterprise Trust and Tooling

What customers say

Real-Time Reporting and Content Creation
“The real-time API allows me to pull current data or generate visuals and feedback almost instantly, which I haven’t seen matched elsewhere.”
Flexibility Across Content Workflows
“I rely on Imagine to move concepts into visuals faster without waiting for designers or lengthy production cycles, which supports my weekly work.”
Rapid, High-Quality Visual and Voice Generation
“I can quickly create avatars with high-quality voice using xAI’s cost-effective module, which replaced my prior tools.”

Renewal intent

Plan to renew 29%
  • Will renew 2
  • Undecided 3
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 40% 5 answers
  • Director 0% 1 answer
  • Not specified 0% 1 answer
  • 10/10 Average score from customers who will renew
  • 6.7/10 Average score from undecided customers
  • 3/10 Average score from customers not renewing

Top alternatives

Most weighed by xAI customers

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