AppsFlyer
AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers, brands, and agencies measure, attribute, and optimize the performance of their user acquisition and engagement campaigns across channels and devices. The company provides software and APIs that track installs, in-app events, and ROI while addressing privacy and fraud concerns. It generates revenue through subscription-based SaaS plans and enterprise contracts for its analytics, attribution, and related marketing measurement solutions.
- Marketing Analytics & Attribution
- Marketing Automation
- Data Integration & ETL
- Revenue
- $250.0M
- Employees
- 1,500
- Founded
- 2011
- Headquarters
- Herzliya, Israel
What 88 Arbolus experts think of AppsFlyer
NPS scores are strongly positive, concentrated in the 8–10 range, driven by performance, integration depth, and data reliability. 90% renewal intent signals high satisfaction, especially among large customers. Most are in More Than 1 Year implementation, and feedback highlights robust attribution, reliable ecosystem connections, and strong ROI. Main negative themes are price sensitivity and support limitations for small clients.Overall Customer Sentiment: Positive
Who reviewed AppsFlyer
- C-Suite 53% (47)
- Director 32% (28)
- Manager 15% (13)
Employer names and spend open in the full report, along with the other 85 customers.
Everything 88 customers told us about AppsFlyer.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
42 Net Promoter Score, from 88 scored reviews- Promoters 43
- Passives 39
- Detractors 6
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 37 across 5 companies.
Praised
- Scalable Integrations and Data Exports
- Market Leadership and Ecosystem Integration
- Comprehensive Attribution and Fraud Suite
- AI-Driven Optimization
Criticised
- Support and Training for Small Teams
- Latency and Data Lag
- Premium Pricing and Operating Leverage
- Latency, Language, and Service Competition
What customers say
Renewal intent
Plan to renew 76%Plan to renew, by seniority
- 76% 29 answers
- 71% 14 answers
- 80% 5 answers
- 100% 3 answers
- 8.5/10 Average score from customers who will renew
- 7.2/10 Average score from undecided customers
- 8/10 Average score from customers not renewing
Top alternatives
Most weighed by AppsFlyer customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
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