Auth0, Inc.

auth0.com · Bellevue, United States of America

Auth0, a product unit of Okta, provides a cloud-based identity and access management platform that enables developers and enterprises to authenticate, authorize, and secure access for applications, APIs, and users. Its services include user login, single sign-on, multifactor authentication, and identity federation, delivered via APIs and SDKs on a subscription basis. Auth0 serves organizations of all sizes across industries that build web, mobile, and machine-to-machine applications.

  • Identity & Access Management
  • API Management & Integration
Revenue
$250.0M
Employees
1,100
Founded
2013
Headquarters
Bellevue, United States of America

What 69 Arbolus experts think of Auth0, Inc.

NPS scores are predominantly high, with 85% of responses rating Auth0 at 8 or above and a significant share at 9–10, reflecting strong promoter sentiment. Renewal intent is high among the majority of Influencer and User roles, particularly those with longer usage or larger spend. Stickiness is clear by the large share in the MoreThan1Year implementation stage. Key expert feedback highlights security, compliance, and developer speed as strengths, while pricing at scale is the main drawback.Overall Customer Sentiment: Positive

Who reviewed Auth0, Inc.

Total customers 69 66 current · 3 former
Reviews growth +43 in six months
Seniority of respondents
  • C-Suite 74% (51)
  • Director 13% (9)
  • Manager 13% (9)
Engineering Executive C-Suite NPS 7
Engineering Executive C-Suite NPS 9
Engineering Executive C-Suite NPS 9 Will renew

Employer names and spend open in the full report, along with the other 66 customers.

Everything 69 customers told us about Auth0, Inc..

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Sentiment

39 Net Promoter Score, from 69 scored reviews
  • Promoters 34
  • Passives 28
  • Detractors 7

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 48 across 6 companies.

Praised

  • Seamless SSO and Flexibility
  • Rapid Developer Onboarding and Security
  • Accelerated Enterprise Sales Enablement
  • Predictable and Transparent Enterprise Pricing

Criticised

  • Aggressive Pricing Escalation
  • Limited B2B Multi-Tenancy Flexibility
  • Vendor Lock-In and Migration Challenges
  • Declining Support Post-Acquisition

What customers say

Seamless SSO and Flexibility
“I rely on Auth0 to connect our applications to multiple authentication options and make it easy to support MFA, SSO, and social authentication across platforms.”
Rapid Developer Onboarding and Security
“I am impressed by how quickly developers can implement secure authentication and take advantage of global security standards without custom coding.”
Accelerated Enterprise Sales Enablement
“I use Auth0's enterprise features to enable SSO for B2B clients quickly, which removes sales friction and shortens onboarding for our corporate customers.”

Renewal intent

Plan to renew 74%
  • Will renew 34
  • Undecided 8
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 75% 36 answers
  • Director 50% 4 answers
  • Manager 67% 3 answers
  • Not specified 100% 3 answers
  • 8.6/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

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