BMW
BMW (Bayerische Motoren Werke AG) is a global automotive manufacturer that designs, produces, and sells premium cars and motorcycles under the BMW, MINI, and Rolls-Royce brands, as well as providing related financial and mobility services. The company serves retail consumers, corporate fleets, and dealers worldwide through a network of dealerships and financing subsidiaries. Revenue is generated primarily from vehicle sales, aftersales parts and services, and automotive financial services such as leasing and loans.
- Revenue
- $150.0B
- Employees
- 154,950
- Founded
- 1916
- Headquarters
- Munich, Germany
What 30 Arbolus experts think of BMW
NPS distribution is overwhelmingly positive, with 85% of scores being 8 or above, and multiple 10s among high spenders. Renewal intent is strong in the largest accounts, particularly in automotive and logistics, while 'not sure' responses tend to cluster among early stage or pilot users. Stickiness aligns closely with implementation stage, with mature deployments correlating with higher satisfaction and intent to continue. Data signals a robust base with isolated uncertainty limited to early adopters.Overall Customer Sentiment: Positive
Who reviewed BMW
- C-Suite 48% (14)
- Director 17% (5)
- Manager 34% (10)
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Sentiment
36 Net Promoter Score, from 30 scored reviews- Promoters 15
- Passives 11
- Detractors 4
Cumulative NPS by month
-1 over 6 months- Apr 9
- May 9
- Jun 8
- Jul 8
- Sep 8
- Oct 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 14 across 5 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 57% 7 answers
- 100% 1 answer
- 25% 4 answers
- 9.3/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
Top alternatives
Most weighed by BMW customers
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