British Telecom

bt.com · Londonderry County Borough, United Kingdom

BT Group, commonly known as British Telecom, is a multinational telecommunications and network services provider offering fixed-line, mobile, broadband, TV, and enterprise connectivity solutions to consumers, businesses, and public-sector organizations. It generates revenue through subscription services, network access, managed services, and ICT solutions across the UK and internationally.

Revenue
$23.0B
Employees
90,000
Founded
1846
Headquarters
Londonderry County Borough, United Kingdom

What 45 Arbolus experts think of British Telecom

NPS scores range widely, with a concentration of scores at 8–10 among influencers in high-spending accounts and scores of 4–6 from some user-aligned roles. Renewal intent is highest among large, influential buyers with more than a year on the platform, but 'not sure' and 'no' responses appear among smaller, low-spend organizations. Most customers are in the 'MoreThan1Year' implementation stage, indicating solid stickiness for established clients. Key positive themes are regulatory compliance, scalability, and reliability. Main negatives focus on price, limited bundled analytics, and switching cost-driven loyalty rather than unique differentiation.Overall Customer Sentiment: Positive

Who reviewed British Telecom

Total customers 45 44 current · 1 former
Reviews growth +37 in six months
Seniority of respondents
  • C-Suite 53% (24)
  • Director 42% (19)
  • Manager 5% (2)
Product Leader Director NPS 8 Undecided
Engineering Leader C-Suite NPS 9 Will renew
Strategy Leader Director NPS 9

Employer names and spend open in the full report, along with the other 42 customers.

Everything 45 customers told us about British Telecom.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

8 Net Promoter Score, from 45 scored reviews
  • Promoters 14
  • Passives 21
  • Detractors 10

Cumulative NPS by month

+1 over 6 months
  • Apr 7
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 21 across 3 companies.

Praised

  • Real-Time Data Ingestion at Scale
  • Integrated Analytics Solutions
  • Domain-Specific Templates Reduce Engineering Overhead
  • Reliable Uptime and Availability

Criticised

  • Commoditized Pricing and Limited Discounts
  • Lack of Domain-Specific Expertise
  • Low Differentiation in AI/Analytics
  • Competitive Bundling with Analytics

What customers say

Reliable Uptime and Availability
“BT has provided reliable uptime with no significant outages for us over the past eighteen months.”
Robust Data Compliance and Residency
“I rely on BT for GDPR compliance and UK/EU data sovereignty without any operational friction at all.”
Scalable Infrastructure for Expansion
“I scaled up from one vendor account to eight different markets smoothly on BT, never needing to rebuild our cloud infrastructure during growth.”

Renewal intent

Plan to renew 48%
  • Will renew 12
  • Undecided 6
  • Not renewing 7

Plan to renew, by seniority

  • C-Suite 40% 10 answers
  • Director 50% 12 answers
  • Manager 100% 2 answers
  • Not specified 0% 1 answer
  • 8.6/10 Average score from customers who will renew
  • 6.3/10 Average score from undecided customers
  • 7.3/10 Average score from customers not renewing

Top alternatives

Most weighed by British Telecom customers

Report

For people who use British Telecom

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