CreatorIQ

creatoriq.com · Los Angeles, United States of America

CreatorIQ provides an influencer marketing platform that helps brands and agencies discover, manage, and measure creator partnerships across social channels, using data and analytics to plan and optimize campaigns. The company generates revenue through subscriptions and enterprise software licenses, along with related services for large consumer and media brands.

  • Marketing Analytics & Attribution
  • Marketing Automation
  • Customer Data Platform
Revenue
$80.0M
Employees
450
Founded
2014
Headquarters
Los Angeles, United States of America

What 18 Arbolus experts think of CreatorIQ

NPS scores are clustered in the 7–10 range (majority in 8–10), indicating generally strong advocacy. Renewal intent is positive among high spenders and mature-stage customers, with only isolated uncertainty. Stickiness is high, with 86% in the more-than-one-year implementation stage, and a minority in early-stage or offboarding. Key quantitative themes are high satisfaction among users with higher spend and longer tenures, and moderate risk for new or offboarding users.Overall Customer Sentiment: Positive

Who reviewed CreatorIQ

Total customers 18 14 current · 4 former
Reviews growth +14 in six months
Seniority of respondents
  • C-Suite 33% (6)
  • Director 56% (10)
  • Manager 11% (2)
Operations Leader Director NPS 7
Not specified Director NPS 7
Generalist Leader Director NPS 8 Will renew

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Sentiment

33 Net Promoter Score, from 18 scored reviews
  • Promoters 8
  • Passives 8
  • Detractors 2

Cumulative NPS by month

+0 over 5 months
  • Feb 8
  • Mar 8
  • May 8
  • Jun 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 41 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 80%
  • Will renew 4
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 50% 2 answers
  • Director 100% 2 answers
  • Manager 100% 1 answer
  • 8.5/10 Average score from customers who will renew
  • 5/10 Average score from undecided customers

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