Arbolus Intelligence

Dun & Bradstreet

dnb.com · Short Hills, United States of America

Dun & Bradstreet is a global provider of business data, analytics, and insights used by companies and governments to manage risk, find and verify customers and suppliers, and support sales and marketing decisions. It aggregates and curates information on hundreds of millions of businesses worldwide and monetizes this data through subscriptions, data-as-a-service, and software solutions integrated into customers’ workflows. Its offerings are used across credit risk management, compliance, sales and marketing, and supply chain use cases.

  • Sales Intelligence & Prospecting
  • Marketing Analytics & Attribution
  • Fraud Detection & Prevention
Listed in
Revenue
$2.3B
Employees
6,500
Founded
1841
Headquarters
Short Hills, United States of America

What 65 Arbolus experts think of Dun & Bradstreet

NPS scores cluster near the top of the scale, with most experts giving scores of 8–10, indicating high satisfaction. Renewal intent is strongly positive among high spenders and mature implementations, especially in banking and compliance; uncertainty or non-renewal appears in smaller and early-stage customers. Stickiness increases with integration of DUNS and workflow embedding. Main themes include broad data coverage, trusted risk intelligence, and integration value, with cost cited as the most frequent objection.Overall Customer Sentiment: Positive

Who reviewed Dun & Bradstreet

Total customers 65 61 current · 4 former
Reviews growth +40 in six months
Seniority of respondents
  • C-Suite 66% (43)
  • Director 27% (18)
  • Manager 8% (5)
Founder C-Suite NPS 8 Not renewing Submitted Sep 2026
Legal Leader Manager NPS 6 Not renewing Submitted Sep 2026
Data Leader C-Suite NPS 9 Undecided Submitted Jan 2026

Employer names and spend open in the full report, along with the other 62 customers.

Everything 65 customers told us about Dun & Bradstreet.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

23 Net Promoter Score, from 65 scored reviews
  • Promoters 26
  • Passives 28
  • Detractors 11

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 12 reviews, accumulated up to each month. Category median 23 across 12 companies.

Praised

  • Cost Alignment for Wider Adoption
  • Enhance AI-Driven Capabilities
  • Expand Jurisdiction Data
  • Broad Data Coverage and Accuracy

Criticised

  • Integration Complexity
  • Incomplete Global Coverage
  • High Subscription Cost
  • Cost-Effective Alternatives

What customers say

Broad Data Coverage and Accuracy
“I would recommend Dun & Bradstreet to peers because of their extensive coverage and data accuracy, which outperform other providers and support our marketing and compliance needs.”
Risk and Compliance Support
“Dun & Bradstreet provides a trusted foundation for decision-making in compliance-heavy sectors, supporting standardized data and risk assessment across systems.”
Integration and Ecosystem Adoption
“The platform's ability to integrate and the widespread adoption of the DUNS number enhance its value, especially in complex supply chain and procurement environments.”

Renewal intent

Plan to renew 52%
  • Will renew 16
  • Undecided 12
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 47% 17 answers
  • Director 55% 11 answers
  • Manager 67% 3 answers
  • 8.6/10 Average score from customers who will renew
  • 7.5/10 Average score from undecided customers
  • 6.7/10 Average score from customers not renewing

Top alternatives

Most weighed by Dun & Bradstreet customers

Report

Customer Report - Oct 2026 Oct 2026 65 + 6

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