Duolingo

duolingo.com · Pittsburgh, United States of America

Duolingo is a language-learning platform that offers gamified courses in dozens of languages through its mobile apps and website for consumers worldwide. It generates revenue primarily via premium subscriptions, advertising, and language proficiency testing services. The company serves individual learners, schools, and organizations seeking accessible, low-cost language education.

  • Learning Management
  • Generative AI Platforms
Revenue
$570.0M
Employees
800
Founded
2011
Headquarters
Pittsburgh, United States of America

What 13 Arbolus experts think of Duolingo

NPS scores are all 6 or higher, with notable peaks at 9 and 10. Renewal intent, where provided, is predominantly positive or unclear, with no negative responses. Most respondents are in the MoreThan1Year implementation stage, signifying strong platform stickiness and long-term engagement. The key quantitative theme is durable satisfaction, reflected in both adoption length and NPS clustering at the positive end.Overall Customer Sentiment: Positive

Who reviewed Duolingo

Total customers 13 12 current · 1 former
Reviews growth +12 in six months
Seniority of respondents
  • C-Suite 73% (9)
  • Director 9% (1)
  • Manager 18% (2)
Marketing Leader C-Suite NPS 9
Operations Generalist C-Suite NPS 7
People Leader Director NPS 6

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Sentiment

46 Net Promoter Score, from 13 scored reviews
  • Promoters 7
  • Passives 5
  • Detractors 1

Cumulative NPS by month

-2 over 6 months
  • Jan 10
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median -14 across 3 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 67%
  • Will renew 2
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 67% 3 answers
  • 9.5/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Top alternatives

Most weighed by Duolingo customers

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