GEOTAB
Geotab is a telematics and connected-vehicle technology company that provides fleet management, GPS tracking, and data analytics solutions to commercial and government fleets. Its cloud-based platform and in-vehicle devices collect and analyze vehicle and driver data to improve safety, productivity, compliance, and fuel efficiency. Geotab generates revenue by selling hardware devices, software subscriptions, and related data services through direct and partner channels.
- Transportation & Fleet Management
- IoT & Edge Platforms
- Business Intelligence & Dashboards
- Revenue
- $800.0M
- Employees
- 2,500
- Founded
- 2000
- Headquarters
- Oakville, Canada
What 55 Arbolus experts think of GEOTAB
NPS scores are notably strong among key decision makers, with most Influencers and Users reporting values between 7 and 10. Renewal intent is high among established customers (especially those with >1 year engagement or higher spend), though in pilot or uncertain renewal cases some neutrality appears. Stickiness is evident, with many customers indicating multi-year usage or intent to expand deployment, while offboarding cases remain rare. Core feedback themes highlight system reliability, safety improvements, savings on maintenance and fuel, and strong customer support, balanced by concerns about initial hardware cost and device flexibility.Overall Customer Sentiment: Positive
Who reviewed GEOTAB
- C-Suite 70% (39)
- Director 22% (12)
- Manager 7% (4)
Employer names and spend open in the full report, along with the other 52 customers.
Everything 55 customers told us about GEOTAB.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
18 Net Promoter Score, from 55 scored reviews- Promoters 19
- Passives 27
- Detractors 9
Cumulative NPS by month
+1 over 6 months- Mar 7
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 33 across 4 companies.
Praised
- Leveraging OEM GPS Capabilities
- Future-Proofing through Industry Consolidation
- Enhanced Mobility and User Assignment
- Ease of Use and Operational Impact
Criticised
- OEM and Manufacturer-Embedded Telematics
- Intense Market Competition
- Device Security and Removal Risks
- Upfront Hardware Costs
What customers say
Renewal intent
Plan to renew 51%Plan to renew, by seniority
- 58% 26 answers
- 38% 8 answers
- 0% 2 answers
- 100% 1 answer
- 8.8/10 Average score from customers who will renew
- 6.9/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
Top alternatives
Most weighed by GEOTAB customers
Report
More in Data & Analytics and IT Infrastructure & Cloud
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