Insightly

insightly.com · San Francisco, United States of America

Insightly provides a cloud-based customer relationship management (CRM) and marketing automation platform for small and mid-sized businesses, helping them manage contacts, sales pipelines, projects, and customer communications in a single system. The company generates revenue through subscription-based SaaS plans and related services. Its tools are used across industries to improve sales execution, marketing campaigns, and post-sale project delivery.

  • Sales CRM
  • Marketing Automation
  • Project & Work Management
Revenue
$35.0M
Employees
250
Founded
2009
Headquarters
San Francisco, United States of America

What 15 Arbolus experts think of Insightly

NPS scores cluster in the 7–10 range, indicating generally positive sentiment; no experts scored below 6. Renewal intent is overwhelmingly positive among influencers and users with more than one year of use, while newer customers or very large enterprises are more cautious. Stickiness is high among mid- and high-spending customers, who report greater operational efficiency and reduced manual work. Key expert feedback highlights usability, unified sales and project management, and value for money, but points to limitations in reporting, deep customization, and advanced automation as primary reservations.Overall Customer Sentiment: Positive

Who reviewed Insightly

Total customers 15 12 current · 3 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 64% (10)
  • Director 21% (3)
  • Manager 14% (2)
Not specified Director NPS 8 Will renew
Executive C-Suite NPS 8
Executive C-Suite NPS 8 Will renew

Employer names and spend open in the full report, along with the other 12 customers.

Everything 15 customers told us about Insightly.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

0 Net Promoter Score, from 15 scored reviews
  • Promoters 2
  • Passives 11
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • Dec 8
  • Jan 8
  • Apr 8
  • Jul 8
  • Sep 8
  • Oct 8

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 18 across 6 companies.

Praised

  • Ease of Use and Onboarding
  • Workflow Automation Reducing Manual Effort
  • Unified Sales and Project Management
  • Enhance Advanced Workflow Automation

Criticised

  • Competitive Pressure from Advanced CRMs
  • Limits in Scalability and Customization
  • Price Increases without Added Value
  • Integration and Scalability Constraints

What customers say

Ease of Use and Onboarding
“What I appreciate most is how easy it is for new team members to ramp up quickly and navigate the platform across different departments.”
Workflow Automation Reducing Manual Effort
“Workflow automation in Insightly really cuts down on manual tasks and errors, making our teams more efficient and saving valuable time.”
Unified Sales and Project Management
“I rely on Insightly because it lets me manage sales pipelines and projects in one place, making handoffs seamless and improving overall workflow.”

Renewal intent

Plan to renew 82%
  • Will renew 9
  • Undecided 1
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 75% 8 answers
  • Director 100% 2 answers
  • Manager 100% 1 answer
  • 7.8/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Top alternatives

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