Intuit
Intuit is a global financial software company that provides tax preparation, accounting, and personal finance tools for consumers, small and mid-sized businesses, and self-employed professionals. Its core products include TurboTax, QuickBooks, Credit Karma, and Mailchimp, which generate revenue primarily through subscriptions, software licenses, and related financial and marketing services. Intuit also offers integrated payments, payroll, and lending solutions through its platforms.
- Accounting & Bookkeeping Software
- Tax Automation
- Payment Processing
- Revenue
- $15.7B
- Employees
- 18,000
- Founded
- 1983
- Headquarters
- Mountain View, United States of America
What 154 Arbolus experts think of Intuit
The NPS distribution is heavily weighted positive, with most scores between 8 and 10, and only isolated detractors. Renewal intent skews favorably, with a majority confirming expected renewal and some expressing uncertainty linked primarily to future scaling and potential migration needs. Intuit is perceived as highly user-friendly and well supported. Key feedback themes include robust usability for low-complexity accounting, affordability, and effective support. The few negatives relate to scalability limits for larger or growing organizations and edge cases of cost sensitivity.Overall Customer Sentiment: Positive
Who reviewed Intuit
- C-Suite 77% (119)
- Director 19% (29)
- Manager 4% (6)
Employer names and spend open in the full report, along with the other 151 customers.
Everything 154 customers told us about Intuit.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
25 Net Promoter Score, from 153 scored reviews- Promoters 65
- Passives 62
- Detractors 26
Cumulative NPS by month
+0 over 6 months- Mar 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 8 reviews, accumulated up to each month. Category median 16 across 8 companies.
Praised
- Monitor and Adapt to Inflation Effects
- Continue Technical and Support Excellence
- Support Growth to Larger Accounts
- User-Friendly Interface
Criticised
- Competitive AI and Full-Stack ERPs
- Inflation Impact
- Continued Requirement for Core Workflows
- Not Suitable for High Complexity Needs
What customers say
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 72% 95 answers
- 76% 21 answers
- 67% 6 answers
- 25% 4 answers
- 8.6/10 Average score from customers who will renew
- 7.2/10 Average score from undecided customers
- 5.9/10 Average score from customers not renewing
Top alternatives
Most weighed by Intuit customers
Report
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