Intuit QuickBooks Online

qbo.intuit.com · Mountain View, United States of America

Intuit QuickBooks Online is a cloud-based accounting and bookkeeping platform that helps small and mid-sized businesses manage invoicing, expenses, bank reconciliation, payroll integrations, and financial reporting. The product is sold on a subscription basis and serves business owners, accountants, and bookkeepers globally through Intuit’s online ecosystem and app marketplace.

  • Accounting & Bookkeeping Software
  • Expense Management
  • Billing & Subscription Management
Revenue
$3.5B
Employees
6,000
Founded
2001
Headquarters
Mountain View, United States of America

What 14 Arbolus experts think of Intuit QuickBooks Online

The NPS distribution is skewed positively with several scores at 8–10 indicating a promoter-heavy pool, but with a few NPS values at 6 and one outlier at 4 reflecting detractor sentiment. Renewal intent is generally high among those explicitly stating, but there is a segment uncertain about renewal, particularly among influencers with cost concerns. Most experts indicate QuickBooks Online is deeply embedded after more than a year of use, though some are at pilot or offboarding stages. Major positive themes include automation and ease of use; negatives focus on recurring price increases and perceived lack of feature advancement.Overall Customer Sentiment: Positive

Who reviewed Intuit QuickBooks Online

Total customers 14 14 current · 0 former
Reviews growth +14 in six months
Seniority of respondents
  • C-Suite 92% (13)
  • Manager 8% (1)
Executive C-Suite NPS 6
Operations Manager Not specified NPS 9
Operations Leader C-Suite NPS 9

Employer names and spend open in the full report, along with the other 11 customers.

Everything 14 customers told us about Intuit QuickBooks Online.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

7 Net Promoter Score, from 14 scored reviews
  • Promoters 5
  • Passives 5
  • Detractors 4

Cumulative NPS by month

+1 over 6 months
  • Apr 7
  • May 8
  • Jun 7
  • Jul 7
  • Aug 7
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 10 across 4 companies.

Praised

  • Bookkeeping Automation
  • Time-Saving Expense Management
  • Educational Expense Categorization
  • Enhanced Expense Education

Criticised

  • Perception of Diminishing Value
  • Competitor Evaluation
  • Switching Risk
  • Limited Feature Justification

What customers say

Bookkeeping Automation
“I am able to track expenses efficiently and categorize automatically, which saves valuable time.”
Time-Saving Expense Management
“Taking a photo of receipts and having expenses auto-matched has made managing business finances much faster.”
Educational Expense Categorization
“QuickBooks Online helps us learn about all the possible expense categories, making us more tax-efficient.”

Renewal intent

Plan to renew 80%
  • Will renew 4
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 75% 4 answers
  • Not specified 100% 1 answer
  • 7.8/10 Average score from customers who will renew
  • 4/10 Average score from undecided customers

Top alternatives

Most weighed by Intuit QuickBooks Online customers

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