FreshBooks

freshbooks.com · Toronto, Canada

FreshBooks is a cloud-based accounting and invoicing platform designed primarily for small businesses, freelancers, and self-employed professionals to manage billing, expenses, time tracking, and basic bookkeeping. The company generates revenue through subscription plans and add-on services sold directly to customers and via partners.

  • Accounting & Bookkeeping Software
  • Expense Management
  • Billing & Subscription Management
Revenue
$90.0M
Employees
600
Founded
2003
Headquarters
Toronto, Canada

What 23 Arbolus experts think of FreshBooks

NPS distribution skews positive with 35% of scores in the 9-10 range, 30% in the 7-8 range, and 25% between 5-6; low scores (10%) are isolated to select Influencers. Renewal intent is generally high where disclosed, especially among high spenders and long-term users. Stickiness is strengthened by the prevalence of advanced implementation stages (more than 1 year for 50%), though pilot and new adopters show greater uncertainty. Overarching sentiment is slightly positive, supported by scalable adoption.Overall Customer Sentiment: Positive

Who reviewed FreshBooks

Total customers 23 15 current · 8 former
Reviews growth +12 in six months
Seniority of respondents
  • C-Suite 81% (19)
  • Director 10% (2)
  • Manager 10% (2)
Finance Leader Not specified NPS 7
Strategy Partner C-Suite NPS 9 Will renew
Finance Executive Director NPS 4 Undecided

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Sentiment

9 Net Promoter Score, from 22 scored reviews
  • Promoters 7
  • Passives 10
  • Detractors 5

Cumulative NPS by month

+0 over 6 months
  • Feb 7
  • Mar 7
  • Apr 7
  • May 7
  • Jun 7
  • Jul 7

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 32 across 4 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 67%
  • Will renew 10
  • Undecided 4
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 73% 11 answers
  • Director 50% 2 answers
  • Manager 0% 1 answer
  • Not specified 100% 1 answer
  • 7.4/10 Average score from customers who will renew
  • 6.8/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Top alternatives

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For people who use FreshBooks

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