KnowBe4
KnowBe4 provides security awareness training and simulated phishing platforms that help organizations educate employees to recognize and avoid social engineering, phishing, and other cyber threats. The company sells its cloud-based software and content subscriptions primarily to businesses, government agencies, and other institutions through a SaaS model. Its offerings are used by security and IT teams to reduce human-related cybersecurity risk and support compliance programs.
- Cybersecurity Services
- Learning Management
- Revenue
- $410.0M
- Employees
- 1,800
- Founded
- 2010
- Headquarters
- Clearwater, United States of America
What 158 Arbolus experts think of KnowBe4
NPS scores for KnowBe4 cluster strongly in the 8–10 range, with several experts rating the tool as 9 or 10, indicating high customer satisfaction and advocacy. High renewal intent is prevalent among experienced IT and security leaders, especially those spending mid to high six figures, where 85% express confidence in continued use. Stickiness remains strong with over 80% having used the platform for more than a year. Key expert themes highlight proven risk reduction, quality training content, role-tailored simulations, and ease of reporting. A minority cite legacy UI and static content as drawbacks, and a small cohort plans to switch due to evolving awareness needs or more advanced competitors. Overall Customer Sentiment: Positive
Who reviewed KnowBe4
- C-Suite 74% (117)
- Director 16% (25)
- Manager 9% (14)
Employer names and spend open in the full report, along with the other 155 customers.
Everything 158 customers told us about KnowBe4.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
36 Net Promoter Score, from 155 scored reviews- Promoters 74
- Passives 64
- Detractors 17
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 14 reviews, accumulated up to each month. Category median 30 across 14 companies.
Praised
- Role-Specific Micro-Learnings
- CPE Credit Support
- AI Content Generation
- Effective Security Awareness
Criticised
- Outdated Look for Younger Users
- Not Fit for All Awareness Strategies
- Static Content and Frictional Management
- Switching for Better Lifecycle and Controls
What customers say
Renewal intent
Plan to renew 68%Plan to renew, by seniority
- 65% 103 answers
- 75% 24 answers
- 69% 13 answers
- 100% 2 answers
- 8.8/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 5.9/10 Average score from customers not renewing
Top alternatives
Most weighed by KnowBe4 customers
Report
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