Pardot
Pardot is a B2B marketing automation platform that helps companies generate and nurture leads, score and segment prospects, and run email and digital campaigns integrated with CRM systems, particularly Salesforce. The software is used by sales and marketing teams to automate workflows, track campaign performance, and improve conversion from lead to opportunity. Pardot generates revenue through subscription-based SaaS licensing and related services.
- Marketing Automation
- Sales CRM
- Marketing Analytics & Attribution
- Revenue
- $150.0M
- Employees
- 600
- Founded
- 2007
- Headquarters
- Atlanta, United States of America
What 48 Arbolus experts think of Pardot
48 customers have reviewed Pardot so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.
Who reviewed Pardot
- C-Suite 60% (29)
- Director 25% (12)
- Manager 15% (7)
Employer names and spend open once the report publishes.
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Sentiment
-12 Net Promoter Score, from 47 scored reviews- Promoters 10
- Passives 21
- Detractors 16
Cumulative NPS by month
+0 over 6 months- Apr 7
- May 7
- Jun 7
- Jul 7
- Aug 7
- Sep 7
Net Promoter Score across 7 reviews, accumulated up to each month. Category median 21 across 7 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 52%Plan to renew, by seniority
- 42% 12 answers
- 75% 8 answers
- 40% 5 answers
- 8.2/10 Average score from customers who will renew
- 5.8/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
Most weighed by Pardot customers
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Pardot
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