Qualtrics

qualtrics.com · Provo, United States of America

Qualtrics is an experience management software company that provides a cloud platform for collecting, analyzing, and acting on customer, employee, product, and brand feedback. Its tools are used by enterprises, governments, and academic institutions to design surveys, measure satisfaction and engagement, and integrate insights into operational systems. The company generates revenue through subscription-based SaaS licenses and related services.

  • Product Analytics & Feedback
  • Business Intelligence & Dashboards
Revenue
$1.6B
Employees
5,000
Founded
2002
Headquarters
Provo, United States of America

What 107 Arbolus experts think of Qualtrics

NPS scores are concentrated in the 8–10 range (approx. 54%), reflecting notable satisfaction. Renewal intent is high among top spenders and established users, with 22% of insights reporting 'Yes' to renewal, and only a small segment indicating 'No'. Stickiness is strong with the majority reporting implementation beyond one year, and only minor instances of offboarding. Lower NPS and uncertain renewals are connected to pilot-stage adoption and early lifecycle users.Overall Customer Sentiment: Positive

Who reviewed Qualtrics

Total customers 107 87 current · 20 former
Reviews growth +46 in six months
Seniority of respondents
  • C-Suite 69% (74)
  • Director 21% (22)
  • Manager 10% (11)
Executive C-Suite NPS 9 Will renew
Operations Executive Director NPS 8 Undecided
Not specified Manager NPS 10

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Sentiment

24 Net Promoter Score, from 105 scored reviews
  • Promoters 42
  • Passives 47
  • Detractors 16

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 24 across 9 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 48%
  • Will renew 34
  • Undecided 30
  • Not renewing 7

Plan to renew, by seniority

  • C-Suite 48% 46 answers
  • Director 44% 18 answers
  • Manager 75% 4 answers
  • Not specified 33% 3 answers
  • 8.4/10 Average score from customers who will renew
  • 7.2/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

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