Similarweb
Similarweb is a digital intelligence and web analytics company that provides data and insights on website and app traffic, user engagement, and online market trends. Its SaaS platform is used by enterprises, investors, and marketers to benchmark competitors, analyze customer behavior, and inform market research and go-to-market decisions. The company generates revenue through subscriptions to its data and analytics products and related services.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Sales Intelligence & Prospecting
- Revenue
- $220.0M
- Employees
- 1,500
- Founded
- 2007
- Headquarters
- Israel
What 55 Arbolus experts think of Similarweb
NPS scores are generally high with most respondents rating Similarweb between 7-10, indicating positive sentiment from both Users and Influencers. Renewal intent shows variability, especially among high spenders, with several mid-tier spenders unsure about continuing. Stickiness is highest among accounts with more than one year of use, indicating entrenched adoption though some are offboarding or piloting alternatives.Key feedback themes include high appreciation for strategic visibility into markets and competitors, but concerns about accuracy, cost, and actionable depth of data. AI-driven alternatives and perceived lack of definitive data are noted as potential future risks.Overall Customer Sentiment: Positive
Who reviewed Similarweb
- C-Suite 60% (33)
- Director 21% (12)
- Manager 19% (10)
Employer names and spend open in the full report, along with the other 52 customers.
Everything 55 customers told us about Similarweb.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
30 Net Promoter Score, from 55 scored reviews- Promoters 23
- Passives 26
- Detractors 6
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 36 across 2 companies.
Praised
- Strategic Market Visibility
- Data for Strategic Hypotheses
- Actionable Intelligence for Multi-Market Teams
- Expanded Data Depth
Criticised
- Cost versus Data Accuracy
- Estimated and Directional Data
- AI as a Displacement Risk
- Reliance on Estimated Data
What customers say
Renewal intent
Plan to renew 42%Plan to renew, by seniority
- 29% 17 answers
- 60% 5 answers
- 100% 2 answers
- 8.9/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 8.8/10 Average score from customers not renewing
Top alternatives
Most weighed by Similarweb customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Similarweb
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