SugarCRM, Inc.

sugarcrm.com · Cupertino, United States of America

SugarCRM, Inc. provides customer relationship management (CRM) software that helps businesses manage sales, marketing, and customer service activities. Its platform offers tools for pipeline management, marketing automation, customer support, and analytics, delivered primarily as a cloud-based subscription. The company serves mid-market and enterprise customers across multiple industries through direct sales and partners.

  • Sales CRM
  • Marketing Automation
  • Customer Support & Help Desk
Revenue
$90.0M
Employees
550
Founded
2004
Headquarters
Cupertino, United States of America

What 19 Arbolus experts think of SugarCRM, Inc.

Expert sentiment for SugarCRM reflects a bimodal NPS distribution, with clusters of strong advocates (NPS 8–9) among high spenders and influencers, and notable neutrality or mild detractors (NPS 5–6) among users concerned about modernization or complex needs. Renewal intent is high among satisfied, long-standing users, but a portion of customers—especially larger or more rapidly evolving organizations—express uncertainty or intent to explore alternatives due to platform gaps. Stickiness is strong among those integrated for more than a year, with recurring mention of critical workflow reliance. Key feedback themes include cost-effectiveness, flexibility, ease of internal management, but also concerns about feature pace and integration.Overall Customer Sentiment: Neutral to Moderately Positive

Who reviewed SugarCRM, Inc.

Total customers 19 17 current · 2 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 83% (16)
  • Director 11% (2)
  • Manager 6% (1)
Not specified Manager NPS 6 Not renewing
Executive C-Suite NPS 9 Will renew
Executive C-Suite NPS 9 Will renew

Employer names and spend open in the full report, along with the other 16 customers.

Everything 19 customers told us about SugarCRM, Inc..

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Sentiment

-11 Net Promoter Score, from 18 scored reviews
  • Promoters 5
  • Passives 6
  • Detractors 7

Cumulative NPS by month

+0 over 6 months
  • Dec 7
  • Feb 7
  • Mar 7
  • Apr 7
  • Jul 7
  • Sep 7

Net Promoter Score across 7 reviews, accumulated up to each month. Category median 30 across 7 companies.

Praised

  • Internal Control and Reduced Overhead
  • Flexible and Cost-Effective for Complex Workflows
  • Customizable to Fit Multi-Divisional Requirements
  • Tapping Growth from Division Expansion

Criticised

  • Reliability and Price Pressure
  • Rising Total Cost of Ownership
  • Switching Risk to Modern SaaS Competitors
  • Integration and Usability Limitations

What customers say

Internal Control and Reduced Overhead
“With Sugar, we control most aspects of our workflows ourselves, which reduces consulting costs and lets us manage changes quickly compared to Salesforce.”
Flexible and Cost-Effective for Complex Workflows
“SugarCRM offered flexibility and the biggest cost savings compared to Salesforce and other options, making it ideal for supporting our evolving needs.”
Customizable to Fit Multi-Divisional Requirements
“We chose Sugar for its highly customizable options for workflows and reports, allowing us to handle multiple divisions and requirements efficiently.”

Renewal intent

Plan to renew 60%
  • Will renew 9
  • Undecided 3
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 73% 11 answers
  • Director 0% 2 answers
  • Manager 0% 1 answer
  • Not specified 100% 1 answer
  • 8/10 Average score from customers who will renew
  • 6/10 Average score from undecided customers
  • 5.7/10 Average score from customers not renewing

Top alternatives

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