Target
Target Corporation is a U.S.-based general merchandise retailer that operates a large chain of discount stores and an e-commerce platform, selling a wide range of products including apparel, home goods, groceries, and electronics to consumers. It generates revenue through in-store and online sales, as well as private-label brands and ancillary services such as credit and financial products. The company primarily serves households across the United States through its nationwide store network and digital channels.
- Revenue
- $107.4B
- Employees
- 440,000
- Founded
- 1902
- Headquarters
- Minneapolis, United States of America
What 36 Arbolus experts think of Target
NPS scores skew positive, with several experts giving a 9 or 10 and only a few outliers at 5 or 6. Renewal intent is mixed; some high spenders are not planning to renew despite high NPS. Stickiness is high—nearly all experts are in the more than one year implementation stage. Main themes are Target’s superior brand equity and omnichannel excellence, offset by vendor compliance burdens and margin pressure. Overall Customer Sentiment: Positive
Who reviewed Target
- C-Suite 74% (27)
- Director 17% (6)
- Manager 9% (3)
Employer names and spend open in the full report, along with the other 33 customers.
Everything 36 customers told us about Target.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
33 Net Promoter Score, from 36 scored reviews- Promoters 16
- Passives 16
- Detractors 4
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 30 across 3 companies.
Praised
- Cost Reduction for Vendors
- Tailored Programs for Smaller Brands
- Digital Integration Improvements
- Robust Retail Brand and Footprint
Criticised
- Shift to Competing Channels
- AI-driven Marketplaces
- Compliance Risk for Smaller Brands
- Margin Pressure and Penalty Fees
What customers say
Renewal intent
Plan to renew 83%Plan to renew, by seniority
- 83% 6 answers
- 8.2/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
Top alternatives
Most weighed by Target customers
Report
More in Financial Services & Payments and Commerce & Marketplaces
Other companies in both categories with a customer report.
For people who use Target
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