The Clorox Company

TheCloroxCompany.com · Oakland, United States of America

The Clorox Company is a global consumer and professional products manufacturer best known for its cleaning, disinfecting, household, and lifestyle brands sold through retail, e-commerce, and commercial channels. It operates in categories including cleaning and disinfecting, household essentials, lifestyle, and wellness, serving consumers, institutions, and professional customers worldwide. The company generates revenue through the manufacture, marketing, and sale of branded products such as Clorox, Pine-Sol, Glad, Kingsford, Brita, Burt’s Bees, and others.

Revenue
$7.2B
Employees
8,800
Founded
1913
Headquarters
Oakland, United States of America

What 19 Arbolus experts think of The Clorox Company

NPS distribution is strongly positive: 39% of respondents provide a perfect NPS score (10), and 67% score 9 or above, while detractors are a minority. Renewal intent is predominantly favorable among high spenders, with negative intent observed only among low to mid-spend Influencers. Stickiness is very high: 67% of experts report usage for more than one year. Key themes include satisfaction with long-term use, differentiated experience by spend, and some offboarding in less entrenched use cases.Overall Customer Sentiment: Positive

Who reviewed The Clorox Company

Total customers 19 18 current · 1 former
Reviews growth +18 in six months
Seniority of respondents
  • C-Suite 53% (10)
  • Director 33% (6)
  • Manager 13% (2)
Generalist Partner C-Suite NPS 6
Revenue Partner C-Suite NPS 10 Will renew
Operations Leader Director NPS 7

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Sentiment

15 Net Promoter Score, from 19 scored reviews
  • Promoters 9
  • Passives 4
  • Detractors 6

Cumulative NPS by month

-2 over 5 months
  • Feb 9
  • Jun 9
  • Jul 7
  • Aug 7
  • Sep 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 34 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 40%
  • Will renew 2
  • Undecided 0
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 100% 2 answers
  • Director 0% 1 answer
  • Not specified 0% 2 answers
  • 9/10 Average score from customers who will renew
  • 4.3/10 Average score from customers not renewing

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