Triple Whale
Triple Whale provides an e-commerce analytics and attribution platform that consolidates data from Shopify, advertising channels, and other tools to give brands a unified view of performance, customer acquisition, and profitability. The company serves primarily DTC and online retailers, offering subscription-based software with add-on modules for attribution and financial insights. Its platform helps marketing and finance teams optimize ad spend, track cohort behavior, and make data-driven decisions on growth and retention.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $25.0M
- Employees
- 180
- Founded
- 2021
- Headquarters
- Columbus, United States of America
What 27 Arbolus experts think of Triple Whale
The NPS scores trend high, with many scores between 8–10, but several mid-range (6–7) and a few low scores reflect both satisfaction with AI and usability and concern regarding pricing and data discrepancies. Renewal intent is robust among high NPS users, while mid to low NPS or influencers show more uncertainty, especially at lower spend brackets. Platform stickiness is much higher among long-term users (>1 year), with shorter-tenure users and pilots displaying elevated churn or ambivalence, often linked to learning curve or integration expectations. Qualitative feedback consistently highlights AI features, dashboard flexibility, and pricing as main themes.Overall Customer Sentiment: Positive
Who reviewed Triple Whale
- C-Suite 59% (16)
- Director 33% (9)
- Manager 7% (2)
Employer names and spend open in the full report, along with the other 24 customers.
Everything 27 customers told us about Triple Whale.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
18 Net Promoter Score, from 27 scored reviews- Promoters 10
- Passives 12
- Detractors 5
Cumulative NPS by month
+1 over 6 months- Mar 7
- Apr 7
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 42 across 3 companies.
Praised
- Streamlined Onboarding and Usability
- Improved Attribution and Data Accuracy
- Advance AI Integration
- AI-Enabled Deep-Dive Capabilities
Criticised
- Reliability as a Differentiator
- Emergence of AI-Driven Competitors
- Cost-Based Churn Risk
- Learning Curve for Dashboard Building
What customers say
Renewal intent
Plan to renew 33%Plan to renew, by seniority
- 30% 10 answers
- 50% 6 answers
- 0% 2 answers
- 8.7/10 Average score from customers who will renew
- 6.4/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
Top alternatives
Most weighed by Triple Whale customers
Report
More in Data & Analytics and Marketing & Advertising
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