VWO
VWO is a SaaS platform for A/B testing, conversion rate optimization, and digital experience analytics that helps businesses experiment on and improve their websites and apps. It provides tools for experimentation, personalization, heatmaps, session recordings, and user surveys, serving marketing, product, and growth teams at mid-market and enterprise companies. The company generates revenue through subscription-based plans for its optimization and analytics suite.
- Product Analytics & Feedback
- Marketing Analytics & Attribution
- No-Code & Low-Code Platforms
- Revenue
- $45.0M
- Employees
- 350
- Founded
- 2010
- Headquarters
- India
What 14 Arbolus experts think of VWO
The NPS distribution is wide, with scores ranging from 4 to 10, but a concentration around 8-9 for long-term users. Renewal intent is strong among high spenders, especially those with more than one year of implementation, but more mixed among low and mid spend brackets and recent adopters. Stickiness is high for customers in the 'More Than 1 Year' stage, representing over 60% of responses, while offboarding and churn intent surface in lower spend or short-duration users.Overall Customer Sentiment: Positive
Who reviewed VWO
- C-Suite 62% (9)
- Director 23% (3)
- Manager 15% (2)
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Sentiment
-7 Net Promoter Score, from 14 scored reviews- Promoters 4
- Passives 5
- Detractors 5
Cumulative NPS by month
-1 over 6 months- Jun 8
- Aug 7
- Jan 7
- Dec 7
- May 7
- Jul 7
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 8 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 25%Plan to renew, by seniority
- 29% 7 answers
- 33% 3 answers
- 0% 2 answers
- 7.7/10 Average score from customers who will renew
- 7.4/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
Top alternatives
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