ZappiStore, Ltd.
Zappi (ZappiStore, Ltd.) provides an automated market research and consumer insights platform that helps brands and agencies test creative, concepts, and innovations using survey-based data and analytics. Its SaaS platform standardizes and automates research workflows, enabling faster, lower-cost testing at scale while integrating with existing marketing and insights processes. The company primarily generates revenue through subscriptions and usage-based fees for access to its research tools, benchmarks, and analytics services.
- Marketing Analytics & Attribution
- Product Analytics & Feedback
- Revenue
- $45.0M
- Employees
- 300
- Founded
- 2012
- Headquarters
- Londonderry County Borough, United Kingdom
What 10 Arbolus experts think of ZappiStore, Ltd.
The NPS distribution ranges from 5 to 10, with a weighted average skewed towards the upper end; 45% of responses indicate an NPS of 9 or 10. Renewal intent shows a mixed outlook: 36% report clear intent to renew, 36% are unsure, and 9% say no intent to renew. Long-term stickiness is strong—73% of responses report platform use for more than one year. Key themes are high satisfaction among top spenders and mature users, and uncertainty or neutral views among mid-tier spenders and those in early or pilot stages.Overall Customer Sentiment: Positive
Who reviewed ZappiStore, Ltd.
- C-Suite 50% (5)
- Director 50% (5)
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Sentiment
30 Net Promoter Score, from 10 scored reviews- Promoters 4
- Passives 5
- Detractors 1
Cumulative NPS by month
+0 over 6 months- May 8
- Dec 8
- Jan 8
- Apr 8
- Jun 8
- Aug 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 30 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 40%Plan to renew, by seniority
- 40% 5 answers
- 40% 5 answers
- 8.8/10 Average score from customers who will renew
- 7.6/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
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