ZoomInfo
ZoomInfo is a B2B data and intelligence platform that provides companies with detailed information on businesses and professionals to support sales, marketing, and recruiting activities. Its cloud-based software combines a large proprietary contact and company database with tools for prospecting, territory planning, and go-to-market operations. ZoomInfo generates revenue through subscription-based licenses to its data and software products for sales, marketing, and operations teams.
- Sales Intelligence & Prospecting
- Marketing Automation
- Business Intelligence & Dashboards
- Revenue
- $1.2B
- Employees
- 4,300
- Founded
- 2000
- Headquarters
- Vancouver, United States of America
What 301 Arbolus experts think of ZoomInfo
NPS scores range from 6 to 10, with the majority expressing satisfaction (NPS ≥8) and a smaller segment voicing reservations due to cost, data accuracy, and international coverage. Overall renewal intent is positive, especially among larger and established sales teams. Most customers report that they are likely to continue or even grow usage, driven by direct links between ROI, pipeline impact, and robust data integration. Key themes revolve around data quality, integration strength, cost sensitivity, and the breadth of North American data. However, international data depth and contract flexibility are common sources of frustration.Overall Customer Sentiment: Positive
Who reviewed ZoomInfo
- C-Suite 67% (202)
- Director 24% (72)
- Manager 9% (27)
Employer names and spend open in the full report, along with the other 298 customers.
Everything 301 customers told us about ZoomInfo.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
9 Net Promoter Score, from 301 scored reviews- Promoters 103
- Passives 125
- Detractors 73
Cumulative NPS by month
-1 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 7
- Sep 7
- Oct 7
Net Promoter Score across 12 reviews, accumulated up to each month. Category median 28 across 12 companies.
Praised
- Comprehensive Data Quality
- Pipeline and Productivity Impact
- Integration with Sales Process
- Expand International Data Coverage
Criticised
- Emergence of AI-Enabled Competitors
- Contractual Rigidities
- Price Sensitivity and Switching Risk
- International Data Limitations
What customers say
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 55% 86 answers
- 60% 30 answers
- 67% 3 answers
- 56% 9 answers
- 8.5/10 Average score from customers who will renew
- 6.6/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
Most weighed by ZoomInfo customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use ZoomInfo
Do you use ZoomInfo at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 301 customers of ZoomInfo have already contributed
Takes a few minutes. Your identity stays anonymous.