Aktana
Aktana provides AI-driven decision support and omnichannel engagement optimization software for life sciences commercial teams, helping pharmaceutical and biotech companies coordinate sales, marketing, and medical outreach to healthcare professionals. Its platform uses data science and machine learning to recommend next-best actions and content across channels, improving field force effectiveness and campaign performance. Aktana generates revenue through subscription-based software and related services for global life sciences enterprises.
- Sales Intelligence & Prospecting
- Marketing Analytics & Attribution
- Product Analytics & Feedback
- Revenue
- $45.0M
- Employees
- 250
- Founded
- 2008
- Headquarters
- San Francisco, United States of America
What 14 Arbolus experts think of Aktana
NPS scores range from 5 to 10 with a median of 9, reflecting an overall positive sentiment. 57% of respondents score Aktana 9 or 10, indicating a high Net Promoter cohort, while a minority indicate neutral or slightly positive scores (5–7). Renewal intent is highest among the largest spenders and those in the more mature implementation stages (over 1 year deployed). Stickiness is strongest among established Users with over 1 year on the platform, and weaker among those in pilot/offboarding. Key themes include strong adoption among global pharma and positive ROI linked to broader omnichannel use.Overall Customer Sentiment: Positive
Who reviewed Aktana
- C-Suite 43% (6)
- Director 57% (8)
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Sentiment
35 Net Promoter Score, from 14 scored reviews- Promoters 7
- Passives 5
- Detractors 2
Cumulative NPS by month
+1 over 5 months- Apr 7
- May 7
- Jun 7
- Jul 8
- Aug 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 31 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 0% 1 answer
- 67% 3 answers
- 8.5/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
Top alternatives
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