ApprovalMax Limited
ApprovalMax Limited provides cloud-based approval workflow software that extends and automates approval processes for finance and accounting teams, particularly around accounts payable and purchase orders. Its platform integrates with cloud accounting systems such as Xero and QuickBooks Online, enabling multi-step approvals, budget control, and audit trails for SMEs and mid-market organizations. The company generates revenue through subscription-based SaaS plans sold to businesses and accounting firms globally.
- Accounts Payable Automation
- Accounting & Bookkeeping Software
- Workflow Automation
- Revenue
- $9.0M
- Employees
- 120
- Founded
- 2014
- Headquarters
- Londonderry County Borough, United Kingdom
What 22 Arbolus experts think of ApprovalMax Limited
NPS scores are predominantly strong, with most ratings between 7 and 10, and consistent positive feedback from both influencers and users. Renewal intent is high for mature implementations and advanced users, but some recent adopters express uncertainty, usually tied to requirements for deeper integrations or more advanced features as company size increases. Stickiness is enhanced among customers using ApprovalMax across multiple workflows or entities. While strengths such as audit workflow, ease of use, and cost are repeatedly cited, weaknesses focus on limited reporting and ERP integration. Overall Customer Sentiment: Positive
Who reviewed ApprovalMax Limited
- C-Suite 86% (19)
- Director 9% (2)
- Manager 5% (1)
Employer names and spend open in the full report, along with the other 19 customers.
Everything 22 customers told us about ApprovalMax Limited.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
40 Net Promoter Score, from 22 scored reviews- Promoters 10
- Passives 11
- Detractors 1
Cumulative NPS by month
+0 over 6 months- Mar 8
- Apr 8
- May 8
- Jun 8
- Jul 8
- Sep 8
Net Promoter Score across 7 reviews, accumulated up to each month. Category median 35 across 7 companies.
Praised
- Value for Money and Integration
- Strong Audit Trail and Compliance
- Configurability and Ease of Use
- Scaling with Business Growth
Criticised
- Competitive AP Automation
- ERP Feature Encroachment
- Fragmentation and Manual Effort
- Cumbersome Maintenance and Reporting
What customers say
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 67% 15 answers
- 0% 1 answer
- 8.7/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
Top alternatives
Most weighed by ApprovalMax Limited customers
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