Arbolus Intelligence

Asana

asana.com · San Francisco, United States of America

Asana is a work management software company that provides a cloud-based platform for teams to plan, track, and manage projects, tasks, and workflows. Its product is used by businesses of all sizes to coordinate work, collaborate, and monitor progress across departments and functions. Asana generates revenue through tiered SaaS subscriptions sold to organizations worldwide.

  • Project & Work Management
  • Workflow Automation
  • Knowledge Management & Collaboration
Listed in
Revenue
$720.0M
Employees
1,900
Founded
2008
Headquarters
San Francisco, United States of America

What 394 Arbolus experts think of Asana

NPS scores are consistently high, with the majority of users reporting scores of 8 or above and strong intent to renew, particularly among influencers and department heads. Stickiness is highest for teams using Asana in core project management or digital transformation contexts. The most positive themes are ease of adoption, visibility, and value for money. Reservations center around cost escalation for large teams and the need for improved enterprise reporting. Overall Customer Sentiment: Positive

Who reviewed Asana

Total customers 394 361 current · 33 former
Reviews growth +226 in six months
Seniority of respondents
  • C-Suite 59% (232)
  • Director 26% (102)
  • Manager 15% (59)
Strategy Leader Director NPS 4 Not renewing Submitted Sep 2026
Engineering Executive C-Suite NPS 7 Will renew Submitted Oct 2025
Marketing Leader Not specified NPS 7 Will renew Submitted May 2024

Employer names and spend open in the full report, along with the other 391 customers.

Everything 394 customers told us about Asana.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

29 Net Promoter Score, from 394 scored reviews
  • Promoters 162
  • Passives 186
  • Detractors 46

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 21 reviews, accumulated up to each month. Category median 26 across 21 companies.

Praised

  • Advanced Reporting for Enterprise
  • Competing with Microsoft and SAP Natives
  • AI-Powered Automation
  • Visibility and Accountability Across Teams

Criticised

  • Reporting and Workload Visualization Limitations
  • Manual Upkeep and Complexity
  • Cost as Teams Scale
  • Vendor Switching Risk

What customers say

Visibility and Accountability Across Teams
“Asana improved project visibility and accountability, letting everyone see what’s going on and reducing the need for constant follow-up meetings.”
Rapid Adoption and User Interface
“I found the user interface to be genuinely the best in class for project work, which drove quick adoption without requiring heavy training.”
Integration with Collaboration Tools
“The integration with Slack, Teams, and Google Workspace means we can fit Asana easily into our existing daily workflows.”

Renewal intent

Plan to renew 63%
  • Will renew 125
  • Undecided 52
  • Not renewing 22

Plan to renew, by seniority

  • C-Suite 63% 115 answers
  • Director 58% 48 answers
  • Manager 65% 17 answers
  • Not specified 68% 19 answers
  • 8.6/10 Average score from customers who will renew
  • 7.5/10 Average score from undecided customers
  • 6.1/10 Average score from customers not renewing

Top alternatives

Most weighed by Asana customers

Report

Customer Report - Oct 2026 Oct 2026 394 + 11

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