Arbolus Intelligence

Asana * Monday.com * ClickUp * Airtable * Notion * Wrike * Basecamp * Smartsheet

Asana.com · San Francisco, United States of America

Asana is a work management software company that provides a cloud-based platform for teams to plan, track, and manage projects, tasks, and workflows. Its product is used by businesses of all sizes to coordinate work, collaborate, and monitor progress across functions, sold primarily through subscriptions to organizations and individuals. Asana generates revenue via tiered SaaS pricing, including free, premium, and enterprise plans.

  • Project & Work Management
  • Workflow Automation
  • Knowledge Management & Collaboration
Listed in
Revenue
$720.0M
Employees
1,900
Founded
2008
Headquarters
San Francisco, United States of America

What 159 Arbolus experts think of Asana * Monday.com * ClickUp * Airtable * Notion * Wrike * Basecamp * Smartsheet

NPS scores cluster strongly in the 7 to 10 range, with positive sentiment from operations, IT, and business roles in large and mid-size firms. Renewal intent is higher among customers with established cross-team workflows and extensive integration—lower among those experiencing mobile or cost friction. Most deployments are long-term (>1 year), indicating strong stickiness, but switching risk increases with integration pain or pricing pressure. Expert feedback stresses that robust visibility and workflow alignment are appreciated, but adoption and integration hurdles persist.Overall Customer Sentiment: Positive

Who reviewed Asana * Monday.com * ClickUp * Airtable * Notion * Wrike * Basecamp * Smartsheet

Total customers 159 150 current · 9 former
Reviews growth +159 in six months
Seniority of respondents
  • C-Suite 65% (103)
  • Director 24% (38)
  • Manager 11% (17)
Strategy Leader Director NPS 4 Not renewing Submitted Sep 2026
Marketing Leader C-Suite NPS 9 Submitted Jun 2026
Revenue Partner Director NPS 6 Submitted Jul 2026

Employer names and spend open in the full report, along with the other 156 customers.

Everything 159 customers told us about Asana * Monday.com * ClickUp * Airtable * Notion * Wrike * Basecamp * Smartsheet.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

35 Net Promoter Score, from 159 scored reviews
  • Promoters 71
  • Passives 73
  • Detractors 15

Cumulative NPS by month

+0 over 5 months
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 29 across 6 companies.

Praised

  • Adoption for Structured Teams
  • Single Source of Truth
  • Cross-Team Visibility
  • AI-Driven Work Management

Criticised

  • Developer-Focused Tools
  • Switching Barriers Eroded by Features
  • AI-Native Competitors
  • Manual Updates

What customers say

Adoption for Structured Teams
“Once the team is trained, adoption is solid and reporting dashboards save time on manual updates for leadership.”
Single Source of Truth
“Having one place for actions, owners, deadlines, and related documents is valuable, helping reduce the need for separate trackers or scattered updates.”
Cross-Team Visibility
“I can consolidate visibility across departments, letting procurement, logistics, and warehouse teams all see the same project status and dependencies.”

Renewal intent

Plan to renew 65%
  • Will renew 22
  • Undecided 8
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 76% 25 answers
  • Director 60% 5 answers
  • Manager 0% 3 answers
  • Not specified 0% 1 answer
  • 8.7/10 Average score from customers who will renew
  • 7.6/10 Average score from undecided customers
  • 6.5/10 Average score from customers not renewing

Top alternatives

Most weighed by Asana * Monday.com * ClickUp * Airtable * Notion * Wrike * Basecamp * Smartsheet customers

Report

Customer Report - Oct 2026 Oct 2026 159 + 5

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