CitNOW
CitNOW provides video and digital communication software for automotive retailers and manufacturers, enabling sales and aftersales teams to send personalized vehicle and service videos to customers to improve transparency, conversion, and retention. The company sells its SaaS platform and related services primarily to franchised dealer groups, OEMs, and used-car retailers. Revenue is generated through recurring software subscriptions and implementation and training services.
- Customer Support & Help Desk
- Customer Success Software
- Revenue
- $45.0M
- Employees
- 350
- Founded
- 2008
- Headquarters
- Ascot, United Kingdom
What 14 Arbolus experts think of CitNOW
NPS scores cluster in the 8–10 range, signaling broad positive sentiment and product advocacy. All high spenders and most mid spenders indicate high or very high likelihood to renew, while the only non-renewer cited feature or cost reasons rather than dissatisfaction. Most customers have matured beyond the pilot stage, with a majority in use for over a year. Experts underline strengths in sales conversion, service transparency, and ease of implementation, but cite slower innovation and higher relative costs as drawbacks. Overall Customer Sentiment: Positive
Who reviewed CitNOW
- C-Suite 71% (10)
- Manager 29% (4)
Employer names and spend open in the full report, along with the other 11 customers.
Everything 14 customers told us about CitNOW.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
57 Net Promoter Score, from 14 scored reviews- Promoters 8
- Passives 6
- Detractors 0
Praised
- Workflow Efficiency
- Increased Service Transparency
- Sales Enablement and Conversion Driver
- Commercialized AI and Digital Workflows
Criticised
- Separate Platforms and Slow Backend Integration
- Limited AI and Integration Features
- Premium Pricing Relative to Evolving Features
- Cost-driven Switching and Market Entrants
What customers say
Renewal intent
Plan to renew 89%Plan to renew, by seniority
- 100% 6 answers
- 67% 3 answers
- 8.8/10 Average score from customers who will renew
- 8/10 Average score from customers not renewing
Top alternatives
Most weighed by CitNOW customers
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