Arbolus Intelligence

Figma

figma.com · San Francisco, United States of America

Figma is a cloud-based design and collaboration platform used by product, UX, and interface designers to create, prototype, and hand off digital products. Its browser-first tools enable real-time collaboration among designers, developers, and stakeholders, and it generates revenue through subscription plans for individuals, teams, and enterprises.

  • Product Analytics & Feedback
  • Knowledge Management & Collaboration
Listed in
Revenue
$600.0M
Employees
1,500
Founded
2012
Headquarters
San Francisco, United States of America

What 327 Arbolus experts think of Figma

Figma exhibits strong positive NPS (majority scores 8–10), with high advocacy and rare detractors. Renewal intent is robust among large teams and power users, with budget-conscious segments still favoring retention. Stickiness is deeply embedded, as most customers are in 'more than 1 year' implementation. Key expert themes: Figma is a standard for collaborative UI/UX work, valued for speed, centralized assets, and clear cross-functional communication. Concerns mostly focus on scaling costs and desire for even deeper integration and automation. Overall Customer Sentiment: Positive

Who reviewed Figma

Total customers 327 298 current · 29 former
Reviews growth +186 in six months
Seniority of respondents
  • C-Suite 59% (193)
  • Director 21% (69)
  • Manager 19% (62)
Not specified C-Suite NPS 9 Will renew Submitted May 2026
Product Leader Manager NPS 9 Submitted Sep 2026
Product Leader C-Suite NPS 7 Submitted Aug 2026

Employer names and spend open in the full report, along with the other 324 customers.

Everything 327 customers told us about Figma.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

63 Net Promoter Score, from 327 scored reviews
  • Promoters 221
  • Passives 92
  • Detractors 14

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 44 across 6 companies.

Praised

  • Cost-Effective Enterprise Scale
  • Seamless Code Handoff
  • AI-Driven Automation
  • Central Source of Truth

Criticised

  • Learning Curve for Advanced Tools
  • Scaling Cost Concerns
  • File Performance on Large Projects
  • AI-Integrated Design Alternatives

What customers say

Central Source of Truth
“The platform serves as our single design environment for version control, consistency, and sharing, reducing miscommunication and speeding up feedback cycles.”
Best-in-Class Collaboration
“Figma’s collaborative capabilities, like real-time editing and live commenting, make it easy for large design and development teams to work seamlessly from anywhere.”
Accelerated Design Iteration
“We use Figma to rapidly prototype and iterate, which allows us to validate user flows early and avoid major changes later in development.”

Renewal intent

Plan to renew 77%
  • Will renew 144
  • Undecided 38
  • Not renewing 5

Plan to renew, by seniority

  • C-Suite 79% 109 answers
  • Director 71% 35 answers
  • Manager 67% 24 answers
  • Not specified 89% 19 answers
  • 9.2/10 Average score from customers who will renew
  • 8.1/10 Average score from undecided customers
  • 5.6/10 Average score from customers not renewing

Top alternatives

Most weighed by Figma customers

Report

Customer Report - Oct 2026 Oct 2026 327 + 8

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