GOOGLE ANALYTICS

analytics.google.com · Mountain View, United States of America

Google Analytics is a web analytics service from Google that helps businesses and website owners measure and analyze traffic, user behavior, and marketing performance across websites and apps. It provides reporting, audience insights, and attribution data that organizations use to optimize digital experiences and advertising spend. The product is offered as a cloud-based SaaS platform with a freemium model and paid enterprise tier (Google Analytics 360).

  • Marketing Analytics & Attribution
  • Business Intelligence & Dashboards
  • Product Analytics & Feedback
Revenue
$1.5B
Employees
2,500
Founded
2005
Headquarters
Mountain View, United States of America

What 103 Arbolus experts think of GOOGLE ANALYTICS

103 customers have reviewed GOOGLE ANALYTICS so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.

Who reviewed GOOGLE ANALYTICS

Total customers 103 94 current · 9 former
Reviews growth +79 in six months
Seniority of respondents
  • C-Suite 58% (60)
  • Director 22% (23)
  • Manager 20% (21)
Strategy Partner Not specified NPS 7
Operations Leader Not specified NPS 10 Will renew
Not specified Not specified NPS 9 Will renew

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Sentiment

42 Net Promoter Score, from 103 scored reviews
  • Promoters 55
  • Passives 37
  • Detractors 11

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 30 across 9 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 80%
  • Will renew 40
  • Undecided 9
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 78% 23 answers
  • Director 67% 12 answers
  • Manager 88% 8 answers
  • Not specified 100% 7 answers
  • 8.6/10 Average score from customers who will renew
  • 7.8/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

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