Arbolus Intelligence

Gusto

gusto.com · San Francisco, United States of America

Gusto is a cloud-based payroll, benefits administration, and HR platform for small and mid-sized businesses in the United States. It provides tools for running payroll, managing employee benefits and compliance, and handling core HR workflows through a subscription-based software service. The company generates revenue through tiered SaaS plans and per-employee fees for its HR and payroll services.

  • Payroll
  • HRIS & Core HR
  • Benefits Administration
Listed in
Revenue
$500.0M
Employees
3,000
Founded
2011
Headquarters
San Francisco, United States of America

What 106 Arbolus experts think of Gusto

NPS scores for Gusto are strongly positive, clustering around 8–10. Most experts express high satisfaction with usability, automation, and compliance features. Renewal intent is high among finance and operations buyers, especially where Gusto is embedded in workflows, with only a few citing non-renewal due to global requirements or limited regional support. Platform stickiness is highest among companies with over one year of adoption or those in scale-up phases. Thematic positives include ease of use and reduced manual effort, while concerns are generally about international coverage and advanced enterprise needs.Overall Customer Sentiment: Positive

Who reviewed Gusto

Total customers 106 101 current · 5 former
Reviews growth +52 in six months
Seniority of respondents
  • C-Suite 71% (75)
  • Director 19% (20)
  • Manager 10% (11)
Finance Executive C-Suite NPS 9 Not renewing Submitted Mar 2025
Finance Leader C-Suite NPS 10 Submitted Apr 2026
Executive C-Suite NPS 9 Submitted Jun 2026

Employer names and spend open in the full report, along with the other 103 customers.

Everything 106 customers told us about Gusto.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

34 Net Promoter Score, from 105 scored reviews
  • Promoters 52
  • Passives 37
  • Detractors 16

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 10 reviews, accumulated up to each month. Category median 22 across 10 companies.

Praised

  • Compliance and Automation
  • User-Friendly Interface
  • Integrated HR Workflows
  • AI-Driven Value

Criticised

  • Enterprise Fit
  • Competitive Displacement
  • AI-Powered Alternatives
  • Not a Priority Cost Center

What customers say

Compliance and Automation
“Its intuitive interface, automated tax filing, and strong integration with accounting tools make it especially useful for reducing manual HR tasks and ensuring compliance.”
User-Friendly Interface
“Gusto is really easy to use, it works right out of the box, making setup and daily administration painless compared to alternatives.”
Integrated HR Workflows
“The platform delivers clear value with easy administration and strong employee self-service integrated into SMB-to-midmarket HR workflows.”

Renewal intent

Plan to renew 63%
  • Will renew 42
  • Undecided 15
  • Not renewing 10

Plan to renew, by seniority

  • C-Suite 69% 49 answers
  • Director 40% 10 answers
  • Manager 50% 4 answers
  • Not specified 50% 4 answers
  • 8.8/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Top alternatives

Most weighed by Gusto customers

Report

Customer Report - Oct 2026 Oct 2026 106 + 2

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