Arbolus Intelligence

LeadSquared

leadsquared.com · Bengaluru, India

LeadSquared is a SaaS company that provides a sales execution and marketing automation platform used by businesses to capture, track, and manage leads across channels and drive inside and field sales productivity. Its software is used by sectors such as education, financial services, healthcare, and real estate to manage the full lead lifecycle from acquisition to closure, with subscription-based pricing. The company also offers implementation, onboarding, and support services around its cloud platform.

  • Marketing Automation
  • Sales CRM
  • Sales Engagement & Outreach
Listed in
Revenue
$60.0M
Employees
1,500
Founded
2011
Headquarters
Bengaluru, India

What 42 Arbolus experts think of LeadSquared

NPS scores show a bimodal distribution with most ratings in the 7–10 range, reflecting generally positive sentiment, especially among high spenders and those with deep operational use. Renewal intent is high within education and financial services, linked to platform scalability. Stickiness is strongest for organizations with more than 1 year of use. Key feedback themes include satisfaction with lead management, automation, and integration; however, customers also identify support quality and lagging AI features as potential weaknesses. Overall Customer Sentiment: Positive

Who reviewed LeadSquared

Total customers 42 41 current · 1 former
Reviews growth +31 in six months
Seniority of respondents
  • C-Suite 66% (28)
  • Director 20% (8)
  • Manager 15% (6)
Generalist Leader C-Suite NPS 6 Not renewing Submitted Jun 2026
Operations Leader Manager NPS 10 Will renew Submitted Sep 2026
Revenue Leader C-Suite NPS 9 Submitted Mar 2026

Employer names and spend open in the full report, along with the other 39 customers.

Everything 42 customers told us about LeadSquared.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

26 Net Promoter Score, from 42 scored reviews
  • Promoters 17
  • Passives 19
  • Detractors 6

Cumulative NPS by month

+0 over 6 months
  • Mar 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 7 reviews, accumulated up to each month. Category median 27 across 7 companies.

Praised

  • Operational Visibility and Automation
  • Scalable Lead Management
  • End-to-End Journey Mapping
  • AI-Driven Lead Automation

Criticised

  • Integration and Support Risks
  • AI-Enabled CRM Competition
  • Scalability and Cost Pressures
  • Limited Advanced AI and Automation

What customers say

Operational Visibility and Automation
“With LeadSquared we gained better tracking of leads through automation, which improved response times and reduced manual intervention.”
Scalable Lead Management
“I have seen LeadSquared support large-scale lead capture, distribution, and nurturing, especially critical during high-volume admissions periods.”
End-to-End Journey Mapping
“This tool gives us unified visibility of every interaction from lead all the way through conversion, which has helped us coordinate our multi-region operations.”

Renewal intent

Plan to renew 54%
  • Will renew 15
  • Undecided 7
  • Not renewing 6

Plan to renew, by seniority

  • C-Suite 47% 17 answers
  • Director 63% 8 answers
  • Manager 67% 3 answers
  • 9.1/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Top alternatives

Most weighed by LeadSquared customers

Report

Customer Report - Sep 2026 Sep 2026 42 + 2

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