LiveRamp

liveramp.com · San Francisco, United States of America

LiveRamp is a data connectivity platform that helps enterprises and marketers unify, activate, and measure customer data across channels and partners in a privacy-conscious way. It provides identity resolution, data onboarding, and clean room infrastructure that enable brands, agencies, and publishers to collaborate on data and run targeted advertising and analytics. The company generates revenue through subscription software and usage-based fees for its data connectivity and collaboration services.

  • Customer Data Platform
  • Marketing Analytics & Attribution
  • Data Integration & ETL
Revenue
$650.0M
Employees
1,500
Founded
2011
Headquarters
San Francisco, United States of America

What 27 Arbolus experts think of LiveRamp

NPS distribution skews positive, with the majority (over 65%) rating 7 or above. Renewal intent data is robust, with most high-spend and Influencer personas indicating intent to renew. Stickiness is evidenced by the majority of experts indicating implementation stages of MoreThan1Year, suggesting strong adoption. Areas of uncertainty are more frequent among lower spenders and Users. The primary quantitative driver for positive sentiment is proven platform scalability and regulatory compliance.Overall Customer Sentiment: Positive

Who reviewed LiveRamp

Total customers 27 26 current · 1 former
Reviews growth +15 in six months
Seniority of respondents
  • C-Suite 63% (17)
  • Director 33% (9)
  • Manager 4% (1)
Marketing Leader Director NPS 7
Strategy Partner C-Suite NPS 6 Undecided
Marketing Leader C-Suite NPS 6

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Sentiment

11 Net Promoter Score, from 27 scored reviews
  • Promoters 8
  • Passives 14
  • Detractors 5

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 17 across 4 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 65%
  • Will renew 13
  • Undecided 7
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 62% 13 answers
  • Director 83% 6 answers
  • Manager 0% 1 answer
  • 7.9/10 Average score from customers who will renew
  • 7.9/10 Average score from undecided customers

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