Morningstar

morningstar.com · Chicago Loop, United States of America

Morningstar is an independent investment research and data provider that offers ratings, analytics, and tools for mutual funds, ETFs, stocks, and other securities to individual investors and institutional clients. The company monetizes through subscriptions to its research platforms and data feeds, software and analytics solutions for advisors and asset managers, and licensing of its ratings and indexes. It also provides investment management and advisory services through managed portfolios and related offerings.

  • Wealth & Investment Software
  • Business Intelligence & Dashboards
  • Data Warehousing & Lakes
Revenue
$2.1B
Employees
10,600
Founded
1984
Headquarters
Chicago Loop, United States of America

What 94 Arbolus experts think of Morningstar

NPS scores are generally high, with over 60% of respondents rating eight or above, highlighting loyal and positive sentiment. Renewal intent is mostly strong among high spenders and leadership users, though some budget-conscious segments are undecided or not renewing. Stickiness is high in mature deployments (>1 year) across most respondents. The most frequent praise is for trusted data and time savings, while criticism centers on occasionally dated workflows and UI. Feature breadth and the reliability of research are prevailing positive themes.Overall Customer Sentiment: Positive

Who reviewed Morningstar

Total customers 94 86 current · 8 former
Reviews growth +60 in six months
Seniority of respondents
  • C-Suite 60% (56)
  • Director 27% (25)
  • Manager 13% (12)
Generalist Leader Manager NPS 7 Not renewing
Data Analyst Not specified NPS 6
Revenue Partner Director NPS 10

Employer names and spend open in the full report, along with the other 91 customers.

Everything 94 customers told us about Morningstar.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

38 Net Promoter Score, from 93 scored reviews
  • Promoters 44
  • Passives 41
  • Detractors 8

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 8 reviews, accumulated up to each month. Category median 25 across 8 companies.

Praised

  • Integration with Internal Workflows
  • AI-Powered Investment Analytics
  • AI-Driven Screening and Insights
  • Ease of Reporting and Workflow Efficiency

Criticised

  • Manual Data Manipulation Needs
  • Limited AI and Automation
  • Navigation and UI Complexity
  • Competitive Platform Innovation

What customers say

Ease of Reporting and Workflow Efficiency
“The tool delivers faster research for fund performance and fee summaries, reducing manual work and making my day-to-day easier.”
Standardized Platform for Due Diligence
“It provides standardized data and analytics in one place, making investment selection and portfolio review processes more efficient for my clients.”
Comprehensive and Reliable Data
“I value the breadth and consistency of Morningstar’s data, especially for fund research and portfolio analysis, which lets me compare managers and exposures efficiently.”

Renewal intent

Plan to renew 51%
  • Will renew 19
  • Undecided 13
  • Not renewing 5

Plan to renew, by seniority

  • C-Suite 57% 23 answers
  • Director 44% 9 answers
  • Manager 40% 5 answers
  • 8.4/10 Average score from customers who will renew
  • 7.3/10 Average score from undecided customers
  • 6.2/10 Average score from customers not renewing

Top alternatives

Most weighed by Morningstar customers

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