Motive
Motive (formerly KeepTruckin) provides an integrated fleet management and operations platform that combines telematics, dashcams, driver safety, compliance, and spend management tools to help trucking and other commercial vehicle operators monitor vehicles, reduce risk, and improve productivity. The company serves trucking fleets, logistics providers, construction, oil & gas, and other field‑based industries through a SaaS platform paired with proprietary hardware devices. It generates revenue primarily via recurring software subscriptions and hardware sales or leases to business customers.
- IoT & Edge Platforms
- Fleet Management
- Asset Performance Management
- Revenue
- $600.0M
- Employees
- 3,800
- Founded
- 2013
- Headquarters
- San Francisco, United States of America
What 16 Arbolus experts think of Motive
NPS scores range widely from 1 to 10, but the majority of high spenders and Influencers score Motive in the 8-10 range. Renewal intent is strong among these segments; all large spenders intend to renew, with only occasional uncertainty among pilot phase or low-spend users. Stickiness is highest (MoreThan1Year) among committed renewals and high NPS, while Users or those in onboarding/offboarding or pilots display lower certainty. Experts consistently cite proven ROI, operational visibility, and safety improvements as strengths, while some see rigid contracts and support as weaknesses.Overall Customer Sentiment: Positive
Who reviewed Motive
- C-Suite 67% (11)
- Director 33% (5)
Employer names and spend open in the full report, along with the other 13 customers.
Everything 16 customers told us about Motive.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
12 Net Promoter Score, from 16 scored reviews- Promoters 7
- Passives 4
- Detractors 5
Cumulative NPS by month
-2 over 6 months- Jan 10
- Apr 7
- May 7
- Aug 8
- Sep 7
- Oct 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 48 across 3 companies.
Praised
- Comprehensive Compliance and Reporting
- Operational Efficiency and ROI
- Unified Platform and Ease of Use
- Enterprise System Integration
Criticised
- Strict Contracts
- Integration and Predictive Analytics
- Support Responsiveness
- Lagging AI Capabilities
What customers say
Renewal intent
Plan to renew 64%Plan to renew, by seniority
- 71% 7 answers
- 33% 3 answers
- 100% 1 answer
- 9.1/10 Average score from customers who will renew
- 7.7/10 Average score from undecided customers
- 10/10 Average score from customers not renewing
Top alternatives
Most weighed by Motive customers
Report
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