PERSONA

withpersona.com · San Francisco, United States of America

Persona provides an identity verification and management platform that helps businesses securely onboard, verify, and monitor users using a wide range of data sources and verification methods. Its API-first solution serves fintech, marketplaces, crypto, and other regulated or high-risk industries that need to comply with KYC, AML, and fraud-prevention requirements. The company generates revenue through subscription and usage-based fees for its SaaS platform and related services.

  • Identity & Access Management
  • Fraud Detection & Prevention
Revenue
$45.0M
Employees
260
Founded
2018
Headquarters
San Francisco, United States of America

What 28 Arbolus experts think of PERSONA

NPS scores are consistently above average, with 70% Promoters (NPS 8-10) and 30% Passives (NPS 7). Renewal intent is generally high, especially among mid/high spenders, with all reporting likely to renew. Implementation stickiness is strong, with 60% in the >1 year stage, 30% , and only 1 customer in OffBoarding. Quantitative data points to steady long-term customer satisfaction, particularly among financial services and compliance teams.Overall Customer Sentiment: Positive

Who reviewed PERSONA

Total customers 28 27 current · 1 former
Reviews growth +14 in six months
Seniority of respondents
  • C-Suite 46% (13)
  • Director 39% (11)
  • Manager 14% (4)
Data Analyst Manager NPS 7
Finance Generalist Manager NPS 8
Revenue Leader C-Suite NPS 9

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Sentiment

39 Net Promoter Score, from 28 scored reviews
  • Promoters 11
  • Passives 17
  • Detractors 0

Cumulative NPS by month

+0 over 6 months
  • Feb 8
  • Mar 8
  • Apr 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 32 across 4 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 77%
  • Will renew 10
  • Undecided 3
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 67% 6 answers
  • Director 83% 6 answers
  • Manager 100% 1 answer
  • 8.2/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

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